SEO growth factors in the past 16 years:
The overall growth of SEO along the years has affected everyone, it has made things easier for people. It has opened up doors for Online Businesses. The Northern Office is a marketing consultancy firm specializing in innovative marketing support for SME’s. Need help in generating more traffic to your websites? Contact TNO now.
IPv6 or IP version 6 is the next generation Internet protocol which will eventually replace the current protocol IPv4. The primary difference is that IPv6 uses 128 bit addresses as compared to the 32 bit addresses used with IPv4. Among other things, this improvement is expected to make assigning addresses to wireless devices easier and accommodate the myriad smart network enabled devices that will surround us in the future.IPv4 vs IPv6
Number of Addresses
Appearance of IP address
::1 or 0:0:0:0:0:0:0:1
If you’re not familiar about RSS feeds, an RSS (Rich Site Summary) is a format for delivering regularly changing web content.
RSS solves a problem for people who regularly use the web.RSS allows you to:
*Easily stay informed – by retrieving the latest content from the sites you are interested in and regularly follow.
*Save time – by not needing to visit each site inpidually.
*Ensure your privacy – by not needing to join each site’s email newsletter. So why are RSS feeds valuable to a marketing campaign? And how does it make a difference? When it comes to Online Marketing strategies, it is essential that a company conducting business over the internet reaches the maximum possible audience. You may have top quality products or the best deals available, but this would be completely useless if no one sees it. An RSS can be used as a tool by websites to increase their chances of getting noticed by its target market.
By using RSS feeds, the content of one site is also visible on another website. Whenever new information is added in to the feed, a notification is sent to the user and news readers to easily monitor the feeds they’ve subscribed to. The online business world is basically revolving around the need of getting “quality traffic.” As difficult as it is to acquire quality traffic, RSS can be one of the most effective tools in promoting your website.
One way of getting more traffic and more importantly making the traffic come back to your site over again, is by having your own blog with an RSS feed. RSS feeds can be used for articles, news updates, even ezines. An addition of RSS feed to your blog or website enables you to add theme related content. This will help increase the level of popularity of your website with the search engines.
You can also increase your page ranking by driving more traffic to your page by regularly updating the website page content. Making use of a feed gives an article better chances of being read, rather than if it was sent through email which is subject to how often they open their emails, spamming filters, and virus threats.
The Northern Office - innovative marketing support uses proper search engine optimization techniques when it comes to online marketing and reputation management. TNO creates websites for its clients that are search friendly and rank very well in major search engines.
TNO also provides an array of services like Content development, Social Media and many more. If you need help in making your brand dominate the front page or If you need an assessment of your SEO efforts for your website , click here.
Here's the first weekly roundup, update yourself on the latest on SEO for the past few weeks.
It is important to make sure your online press release efforts help boost your company’s search engines rankings, it is also essential to consider what happens after people stumble upon your news releases. Do not forget that you are not just writing for search engines. Effective press releases are targeted toward both search engines and readers. Here are some tips:
MSNBot is about to retire and its predecessor, BingBot, is taking over. To make the technicalities clearer, below is a list of what to expect from this new crawler:
Name change in user agent name: Mozilla/5.0 (compatible; bingbot/2.0 +http://www.bing.com/bingbot.htm)
HTTP header form: bingbot(at)microsoft.com
1. Implementation will start on October 1st. Shortly thereafter, other MSNBot crawlers will be phased out. No change will be seen in its performance.
2. Review server configurations in case adjustments are needed.
3. BingBot will still recognize all applicable robots.txt directives, including those of MSNBot. On the date of implementation, BingBot will take precedence on detection of separate sets of custom directives for both MSNBot and BingBot robots.txt.
4. Bing is now powering Yahoo! so it is important for it to have the same access to your site as given to MSNBot.
5. No changes done for IP addresses.
6. Crawl rate is not affected.
7. Use standard search engine optimization (SEO) methods.
This new spider is an opportunity to maximize your online presence. Check your web logs now to see the new crawler.
Need help in assessing your online presence? Click here.
Google recently announced the completion of a new indexing system called Caffeine. Caffeine provides 50% fresher results for web searches and it’s the largest collection of web content. Whether it’s a news story, a blog or a forum post, you can now find links relevant content much sooner after it is published than was possible ever before. (source) Online content has become more valuable when it comes to indexing your website. Unique, relevant and viral content is KING! The Northern Office (TNO) – innovative marketing support – has always impressed upon our clients the importance of their content for the Search Engine Optimization (SEO) of their websites. For example, Oasis Park Hotel is a budget friendly business and tourist hotel in Manilawhose online presence was limited. TNO researched and developed their website’s content to include topics relevant or within the scope of their industry. With the proper SEO techniques in place, the website, steadily increased in ranking and now appears in top search results right beside other leading hotels in Manila. [caption id="attachment_80" align="aligncenter" width="300"] Oasis Park Hotel Manila Website[/caption] Another example is the work we’ve done for High Performance Floors Inc (HPFI) – the leading supplier and installer of flooring systems in the Philippines. Content development also covers niche topics where in keyword density is very low. These are great opportunities to rank in search engines and also gain solid sales leads. General industry keywords and niche keywords are now ranking in top results for HPFI which includes “vinyl flooring in the Philippines,” “Flotex Philippines,” “airport flooring solutions,” “Stonhard Philippines,” etc. [caption id="attachment_81" align="aligncenter" width="311"] High Performance Floors Inc Website[/caption] TNO continually conductscontent research and developmentfor clients in order to further expand and update content for websites, blogs and other online communication channels. Existing content must also be re-evaluated regularly to better target changing keyword trends. Social Media is also an important aspect in today’s marketing mix. Content – text, images and videos – also play and integral part in Social Media and is considered by Google when it comes to ranking. Is your content search engine optimized? Help Google Caffeine index your content and increase your search engine results ranking. Contact TNO for a free assessment of SEO efforts for your website!
Regardless of whether your web site has just gone live or has been online for a significant period of time proactively generating traffic to your web site is imperative. Build it and they will come is not an option, the Internet is much to populated with competing web sites, online games and Social Networks to site back and wait for your web site visitors to arrive. In today’s highly competitive environment it has become absolutely necessary that you use all the tools available to your business to drive traffic to your web site. And this does includes off-line methods as well.
In Summary Web site traffic generation includes, but are definitely not limited to the above mentioned tools and methods. Be innovative and continually changing when it comes to your marketing content, marketing strategy and marketing approach.
Web site owners are well aware of the importance of Twitter to Social Media programs. Due to the implementation of Real Time Search, Twitter, one of the most popular social networks today, now also benefits Organic Search Engine Optimization programs.
The top 3 Search Engines Google, Yahoo and Bing all have agreements with Twitter to access up to the minute Tweets for inclusion in the "Real Time Search" results now included within the primary search results. So just how does this influence your Social Media and SEO?
Authority and Relevancy Google has historically depended on the authority and relevance of a web site to determine which pages were included in search results for a specific search request. Although these two factors depend on numerous elements the two issues which relate to these within the Twitter context are: Authority and Relevancy
• Links: The number and quality of inbound links to a web site Relevancy
• Words and phrases used in content Twitter Authority Google has apparently reworked their Page Rank Algothrim which evaluates the quantity and quality of a web site’s linking environment to evaluate the value of Tweets and Retweets. In the Twitter equivalent of Page Rank it is not how many links and who the links are from, but how many followers and the quality of these followers which is taken into consideration.
Number of Twitter Followers The number of Twitter followers you have is taken into consideration when including specific Tweets into the Search Engine Results Pages (SERPs) similar to how the number of links are considered when including specific web pages into the SERPs. Growing the number of people following you on Twitter can assist to improve your visibility in the Real Time Search Results. Just like links, more is better. A large following can also assist by providing a larger audience who will potentially retweet your Tweet.
The number of times a Tweet is Retweeted is also likely to be a factor in Google’s Real Time Search Algorithm. Quality of Twitter Followers The quality of Twitter followers is also taken into consideration by the Google Real Time Search Algorithm, which is similar to the quality score used to rank the value and authority of inbound links to your web site. Ideally you want to keep your Twitter followers focused on your keywords and your business niche. Targeting within your niche will be important. Keywords are obviously a large part of this strategy when determining who to follow with the hope you will get a follow in return.
Twitter Relevancy Keywords are again the driving force behind building relevancy. The use of topical keywords within Tweets will be one of the primary elements which assists Google and other Search Engines to determine the primary topic of your tweet, and when to include it in the SERPs for a particular search query.
In Summary... It is still early days with regards to Real Time Search and without doubt all will be involved in a learning curve. However, by including some prior knowledge of how Google interprets and evaluates web pages and putting this information into a Twitter context, it is clear that the number and quality of a Twitter accounts followers and how keywords are integrated into the Tweets will be dominant factors in obtaining visibility in the Search Engine Results Pages.
SEO optimization of a wordpress blog can be tricky at first but becomes easier once you know the drill. You need to learn how to use any and all the features, plugins, and tools is highly recommended. A lot of newbie webmasters and blog owners make the mistake of trying to use pictures to make their sites attractive. This is good if such site is just an online album or a blog created for leisure with a very little significance.However, commercial, industry or corporate blogs require more than images. However, we are not discouraging you from adding photos into your site, as long as it has relevant link material and text. Remember, search engines aren't interested in how good your picture looks, but primarily with the content you add in your site and what you share with visitors. It is always best to be conscious of every word you write and publish on your blog because this is the criteria the search engines will use to track or evaluate your blog. Your primary aim of setting the blog is to share some certain information or knowledge with fellow internet users. It is then proper to take into consideration any act that will favorably bring more internet users to your blog or site. This will create awareness and relevant traffic to your blog. Search engines make use of relevant and target words when ever searching for sites. Good, relevant, useful, targeted and up to date content will make sure search engines will keep your website in the first page of search results. The first thing you should do is to put the most relevant information on the top f your blog because the search engines spiders may stop at the top and evaluate your blog based on their findings there. These search engines conduct regular keyword checks, content relevance, links and title text evaluations. Submitting your blog to search engines are usually performed free by some sites online but you need to constantly evaluate the results of these submissions. Blog directories are also advisable. Add your blog into these directories, but make sure that you have a catchy synopsis or a phrase that would attract any potential visitor and lure him or her to your blog. The above tips are basics and should be taken further by adding Meta tags to your site or blog. This helps to pronounce the theme of your site. You are now almost ready to explode on the internet. Set some realizable goal and try to learn how these tags works and the feeds that are available for your site.
Once you have that beautiful website, you'll need to fill it up with content and not just any old content you find online. It has to be unique, compelling and able to attract the audience that you want. Then the all important Seach Engine Optimization comes into play. Of course you need to make sure all your original content is searchable and reachable by your audience via Google, Yahoo! or Bing.
Achieving the "Perfectly Optimized" website can be a pain, especially if your doing your website on your own or relying solely on web designers to create content and optimize your website.
The Northern Office collaborates with its clients as to how they want their website to look and what is it exaclty that they want the website to say. We create a website with the correct foundations in order for it to generate traffic and leads. With the correct basic on page elements and an efficient set up of a user interface and experience TNO will help you build the “Perfectly Optimized Page”.
Search Engine Optimization (SEO) - Key phrases Do MATTER! SEO is a perfect way to increase your website’s search engine visibility. Higher visibility creates more traffic meaning more market awareness towards your company’s products and services. This will ensure that your company, through your website, has potential leads that could turn into profit.
When you talk about email marketing for the Philippines, this includes newsletters, announcement emails, promo/catalog emails, case studies, and press releases. So far, we here at TNO have sent out various emails for our clients, from a simple invitation to a webinar, a weekly update for the event schedules, or even monthly distribution of financial PDFs for investors. We assure timely and secure releases no matter when or how many. We can even help you build your email and provide in-depth performance results of your email so that you can improve your next send.
Blogs are also very useful. They complement your website by acting as a casual look into a company's activities, news and updates. Search engines love blogs and rank them instantly. In addition, people can comment and interact with you on every post! TNO loves managing blogs because the more regularly a blog is updated, the more it generates traffic and search engine ranking.
Since emails and blogs generate short term attention, TNO makes use of content development as a long term marketing strategy. When people visit your website, they are looking for content that they will find useful or valuable. Your content should also be related to your product or industry.The more unique and informative a specific article or image or video is, the more likely people will share your information to everyone they know which in turn generates more traffic and visitors.
Web maintenance in the Philippines cover website updates or changes, content additions or edits, updating your content management system and security, and reporting on the performance of the website. All of this is to ensure that every visitor gets a good experience when browsing your website because there's nothing as frustating as a website with many broken pages and outdated information.
Online support also covers client interaction and inquiry response. Do you have clients living in different time zones? Do you receive urgent queries after your company’s office hours? Don’t fret! TNO offers 24/7 sales and customer service support! This is possible because of the dedicated support teams of The Northern Office has working different shifts in order to assist our clients.
The Northern Office offers you complete and customizable web development services that fits your business and your budget. Call us at (0)45 499 1082 today for a free web marketing advice!