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With all the information available over the internet and all the possible venues to connect with your audience via social media, It is important to lay the groundwork for an organized way of managing all your channels. These are very important so pay attention to the details. They can be of great help for your own website and your social media accounts.

Try out Buffer. Buffer is a free and easy to use social media management tool that can provide you with analytics of your accounts’ performance, manage several accounts at once and allows you to invite your whole team to make consistent sharing easier. You can use Buffer on your web browser or via mobile.

You can also integrate major reader apps so everything is within your fingertips.

Create your hootsuite. HootSuite is a social media management system that’s more applicable for businesses and organizations. It manages multiple social profiles in one place for better execution of collaborative messages across multiple social networks. This gives you the ease of multiple signing in and of course remembers your different passwords. This is a paid-service with a limited but free version.

Scan google reader. Google is not only a search tool and a site for checking emails. It has evolved into different varieties catering all the services needed by the subscribers. Google reader lets you keep track on your favourite websites without visiting them one by one. They appear as newsfeeds and it marks the items that you have read so you can easily come back to them later.

If this then that is IFTTT. This one is pronounced like “LIFT” without the L. It introduces channelling to different websites such as Facebook, Twitter and many more. It basically helps automate certain tasks through a series of triggers, under the premise that if a preset event happens, then the automated system should do this.

A simple example would be, IF I post a status update on Facebook, THEN it should be posted on my Twitter. That simple IF-THEN event is called a “Recipe”. With this simple recipe, when you update your Facebook, it automatically updates Twitter with the same update, which saves you time and effort.

Internet Marketing doesn’t need to be a difficult task.

Call The Northern Office Innovative Marketing at (045) 499-1082 or send your email at This email address is being protected from spambots. You need JavaScript enabled to view it. we’ll help you with your online marketing plan, from social media management, web redesign to web content and maintenance.

 

Nowadays, one of the most important things in our minds is how to make money. You have to earn it, keep it secured and maximize its use or else the money you have now might end up to nothing. Here are a couple more tips to help you manage your money better, especially when it comes to your company’s money:

Set new money trends- Always be results-oriented. Don’t just follow where the money is but instead create ways to go beyond those money making ideas. If Social Media is a great medium for business, evaluate your business to see if you are using it effectively. Don’t just follow market trends, create them! If you can generate more business by outsourcing a few tasks, do it! You are the only one who’s responsible for how you make your money and how you spend it. Focus on where you are most efficient.

✓ Define you own set of goals- be realistic and feasible.

✓ Walk the talk- if you know what you want, act on it!

✓ Be resourceful- utilize everything you have and put it to maximum use

Restrict your budget- The hardest and the most effective way in achieving more money is to plan out your costs and budget. You should know how to utilize your money and allocate exact amounts for every expense so you can prevent overspending.

• Know your Income- Keeping track of your money plays a big role in organizing your budget

• Write down your Expenses- determine first your fixed expenses - these are the ones you pay monthly - then jot down your variable expenses which are the items you can change the amount like electricity, gasoline bills and etc.

Compare your Expenses to your Income -Track your Expenses and Adjust if Necessary

• Study MS Excel- Learn how to use a spread sheet to encode all your spending information.

Excel can help you perform automatic math solutions, charts, table and graphs. It also provides you a variety of features that lets you explore, manipulate, manage and analyse data with just one document.

✓ Useful in budgeting

✓ Data organization

✓ Good for data encoding and tracking

✓ Math formula- ready

✓Chart, Tables and Graphs for data presentation

Everyone works hard to earn money and make it grow. So if you want to use your money wisely, think of ways for it not to go to waste. To learn more tips in money handling for your business call The Northern Office-Innovative Marketing at (632) 499-1082 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.

How important is proper grammar in business and marketing? Imagine if the product or marketing materials of a company contain grammatical or spelling errors. What does that tell you about the quality of their product and services? Would you neglect the kind of communication that the company puts forth and still trust your money in it? We believe that the language used by an organization, company or person reflects their attitude, capabilities and skills. Yes. Poor grammar in communications does make an institution look very unprofessional. And if you have people working for you with poor grammatical skills, then where does that leave you? In an article by Kyle Wiens entitled “I Won't Hire People Who Use Poor Grammar. Here's Why.” he highlighted the importance of proper grammar to an individual’s performance and how it affects their credibility as professionals working in a firm. It is always best to have people in your company who cares about details even the basic as grammar itself. Grammar does matter in business. And to give you an idea of how crucial grammar is in business, let’s take a look at this article from Kyle Wiens. I Won't Hire People Who Use Poor Grammar. Here's Why. By Kyle Wiens If you think an apostrophe was one of the 12 disciples of Jesus, you will never work for me. If you think a semicolon is a regular colon with an identity crisis, I will not hire you. If you scatter commas into a sentence with all the discrimination of a shotgun, you might make it to the foyer before we politely escort you from the building. Some might call my approach to grammar extreme, but I prefer Lynne Truss's more cuddly phraseology: I am a grammar "stickler." And, like Truss — author of Eats, Shoots & Leaves — I have a "zero tolerance approach" to grammar mistakes that make people look stupid. Now, Truss and I disagree on what it means to have "zero tolerance." She thinks that people who mix up their itses "deserve to be struck by lightning, hacked up on the spot and buried in an unmarked grave," while I just think they deserve to be passed over for a job — even if they are otherwise qualified for the position. Everyone who applies for a position at either of my companies, iFixit or Dozuki, takes a mandatory grammar test. Extenuating circumstances aside (dyslexia, English language learners, etc.), if job hopefuls can't distinguish between "to" and "too," their applications go into the bin. Of course, we write for a living. iFixit.com is the world's largest online repair manual, and Dozuki helps companies write their own technical documentation, like paperless work instructions and step-by-step user manuals. So, it makes sense that we've made a preemptive strike against groan-worthy grammar errors. But grammar is relevant for all companies. Yes, language is constantly changing, but that doesn't make grammar unimportant. Good grammar is credibility, especially on the internet. In blog posts, on Facebook statuses, in e-mails, and on company websites, your words are all you have. They are a projection of you in your physical absence. And, for better or worse, people judge you if you can't tell the difference between their, there, and they're. Good grammar makes good business sense — and not just when it comes to hiring writers. Writing isn't in the official job description of most people in our office. Still, we give our grammar test to everybody, including our salespeople, our operations staff, and our programmers. On the face of it, my zero tolerance approach to grammar errors might seem a little unfair. After all, grammar has nothing to do with job performance, or creativity, or intelligence, right? Wrong. If it takes someone more than 20 years to notice how to properly use "it's," then that's not a learning curve I'm comfortable with. So, even in this hyper-competitive market, I will pass on a great programmer who cannot write. Grammar signifies more than just a person's ability to remember high school English. I've found that people who make fewer mistakes on a grammar test also make fewer mistakes when they are doing something completely unrelated to writing — like stocking shelves or labeling parts. In the same vein, programmers who pay attention to how they construct written language also tend to pay a lot more attention to how they code. You see, at its core, code is prose. Great programmers are more than just code monkeys; according to Stanford programming legend Donald Knuth they are "essayists who work with traditional aesthetic and literary forms." The point: programming should be easily understood by real human beings — not just computers. And just like good writing and good grammar, when it comes to programming, the devil's in the details. In fact, when it comes to my whole business, details are everything. I hire people who care about those details. Applicants who don't think writing is important are likely to think lots of other (important) things also aren't important. And I guarantee that even if other companies aren't issuing grammar tests, they pay attention to sloppy mistakes on résumés. After all, sloppy is as sloppy does. That's why I grammar test people who walk in the door looking for a job. Grammar is my litmus test. All applicants say they're detail-oriented; I just make my employees prove it. (Source: blogs.hbr.org)

Let’s talk data. Most websites contain information like text, images and video. In general these are what we call data.

Any content you publish in your own website can be considered the data you create in order to build up your identity and to capture your market. In this post we will tackle more of the internet marketing ideas stressing out data and content control.

Demand for more reliable data When you’re building your website’s data, you need to create information that is useful not only for your website to generate traffic, but for your readers to share the content to their networks. When you choose the type of content you place on your site, make sure to base your decisions on verifiable research and ask the opinion of others.

Some problems arise when a decision is made just because an answer is needed immediately. Analyse your sources and think the pros and cons before choosing your data. Here are some steps in decision making:

• Identify the problem

• Filter Information

• Think of the pros and cons

• Analyze

• Visualize

• Criticize

• Create Options and Alternatives

• Decide

• Act on it

Control Data Flow Don’t use data if you only want to earn money. Your clients will realize that every time they go to your site you will be always trying to sell them something.

Be objective and try to think clearly what you want to establish in your website. Try to create a central resource of information where your market can go to and reliably get data and share it. How to create a data driven marketing strategy:

• Determine what data assets you have available (unique information)

• Create goals depending upon what your data tells

• Create a premise that you think might lead to achieving the goals

• Test your hypothesis

• Adapt your tactics (change according to results)

What to do with Existing Content The goal of repurposing content is to revise the old content and mix it with new one. Do not sacrifice the idea to keep it fresh. Update your content once in a while and let your readers get into your message and understand it clearly.

• Maximize the use of other mediums. If you write well why not make videos this time so that there will be variety in your content? Broaden your platform and attract more clients. Show your other expertise and you’ll eventually venture to more opportunities.

• Consider Content Feeds. Make a series of updates. If you can’t think of any post ask your readers what they want to know. Select from these suggestions and come up with a blog post. You can also choose your best post and make an interactive debate out of it.

• Broaden your reach. Aside from your own website you can post your articles to other article directories for other audience to read it. Make sure you include a link directing to your website if they have their questions.

• Create many but simple blog posts. If you can’t help yourself including a lot of information in your article. Try to break up your big ideas into smaller ones. Create series of blog in order to put emphasis on each idea.

We at The Northern Office-innovative Marketing make sure that your data and content are clear and direct for your market to recognize your brand. We can drive traffic to your website by creating effective content strategies that not only work to improve your online reach but generate leads from your visitors as well. Reach us on This email address is being protected from spambots. You need JavaScript enabled to view it. or +63 (0)45 499-1082

In the previous blog we’ve learned that time management is vital when it comes to Internet Marketing and that we should plan our tasks ahead of time in order to produce more valuable content. We also learned that owning your data and content is a must in order to be credited for the content we make and for reputation building. This time we will learn more about security and privacy in order to protect your data: • Mind your Website’s Code- Always check the contract if you hire a web developer. Some problems arise whenever a contract ends because web developers do not release codes for their clients. Make sure that in your contract you emphasize that for whatever purpose, you remain the owner of the website codes. Whatever they produce should be yours since you paid them for the work. If you own your code you’ll get: ✓ Security with Data Backups ✓ Full ownership to web codes ✓Data Privacy • Filter Content- Copy and paste is one of the dangers of releasing your content online. Basically anyone can just claim it and call it their own. We have all have access to almost all information on the internet but we should put in mind that we need to cite our own source. Always make sure you double check if your work is quoting from another. We don’t want to be accused of copyright infringement and plagiarism. Here are some tips to evaluate content on Web apart from placing the exact words on search engines: ✓ Check author’s proficiency on the topic ✓ The source of the content is stated ✓ The content can be independently verified from other sources ✓ Deep level of information meets your need ✓ The site is updated and maintained ✓ Links are relevant and appropriate, it should direct you to the source of information ✓ The site must have contact information To protect your content or even your web page you can: ✓ Disable Java Scripts ✓ Disable Copy and Paste ✓ Disable Context Menu ✓ Disable the CTRL or Command Key ✓ Disable Print ✓ Hide Sources • Be Password Protected- Having different passwords for every account makes it difficult for you to remember everything but this can be the safest way to protect your accounts. There some software that brags about their ability to secure passwords but you can’t always relay on them. Keep a personal record of all your login details and make sure that’s secure as well. You can never be too safe. Some Guidelines for Strong Passwords and keeping them private: ✓Make it longer! ✓ Mix upper and lower case letters ✓ Include at least a number or special characters, punctuations ✓ Avoid checking “Remember me” icons ✓ Remember that your account is your responsibility so never forget to log out and clear browser cache and cookies. ✓ Never share your password to anyone ✓ Do not base security questions and passwords to something personal ✓ Check Privacy settings on your computer, browser and accounts. The Northern Office-Innovative Marketing takes the privacy and security of our client’s information very seriously. We implement several safeguards to ensure that their content is kept safe from hackers and other malicious online threats. For more information on the security of your website and social media, feel free to call us at (045) 499-1082 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it. to avail our free consultation. Posted by John Joe Morgan

When it comes to Internet Marketing, strategies can become outdated and useless in a matter of weeks. The online environment is aggressive and you need to think ahead of everybody else since they will all be using similar techniques as you. Here are a couple of tips that you should remember when formulating your next big online marketing campaign:

Use Time Wisely- Time is money. The amount of produced content is equivalent to the amount of money earned in a certain span of time. The more time you have, the more tasks accomplished which equals to more money invested.

Stop procrastinating and get things going. When something needs to be done, do your best to accomplish it on or before the deadline. Write down your goals along with the necessary actions to be taken in order to achieve it. You must put in writing everything that concerns your objectives so that you can stay on top of them. You can’t start with your next move if you don’t know where to start.

• Balance your time, make a schedule and give yourself deadlines. Through time management, you will improve your productivity and performance. ✓ Increase income ✓ Control and prioritize your tasks ✓ Accomplish small milestones that lead to your main goals

Make Original and well-informed Content- Privacy and security on web are some of the main concerns in web marketing. The content we produce can be shared, copied and pasted in order to be used in other websites. You have to make sure that the content you create is unique enough that people use your site as a source of valuable information which generates awareness and improve your online reputation.

Owning your content gives you the advantages of:

✓ Control

✓ Credibility/Authority

✓ Quality Leads

Secure Data- Check your data and own them even if you are paying a marketing agency. Check your contract with the marketing agency and own all the data collected and all the accounts they made for you. You have to secure these important documents so that if any issues arise between you and the agency, you will still own all the data that you paid for. When you prioritize and own your data, you maximize your:

✓ Data Security

✓Company Privacy

✓ Client Assurance and Assistance with Information Focus on these steps for the moment and let’s go deeper.

Internet Marketing can be easy and at the same time risky. Keep checking our website and we’ll give you different tips to help you maximize your online marketing strategy.

At The Northern Office-Innovative Marketing we make sure to give you only latest and most effective Internet Marketing tips. If you have questions about online marketing or the various services we offer, please feel free to email us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call (045) 499-1082. You can also visit our website, www.thenorthernoffice.com for more information. 

We often neglect the importance of what we are putting out in the world wide web because we are always in a rush to get and publish any information we have to our customers. But the more we rush, the likely chance we overlook what’s really important, and we prevent ourselves from reaching our marketing objectives. In this article, we have enumerated some reasons why content strategy shouldn’t be taken for granted in online marketing. 1. Rankings depend on content. Google keeps on reminding us that high quality content adds a great deal of factor to the search engine criteria. Good content leads to greater potential of online visibility. To get better rankings, your content should be: ✓    Relevant ✓    Organized ✓    Original ✓    Factual ✓    Keyword-rich ✓    Error-free For tips on creating a credible content, you may read our article on creating a killer content for your website. 2. Good content engages visitors. Content is important because it keeps the people informed; and valuable information is what people seek. When you give them information they can not only use but also share, you are giving them a reason to come back for more and creating authority. Come up with clever ideas to engage your site visitors. Give them something useful and beneficial and they will stick around. 3. Content represents your brand. Content is usually the first thing your visitors will look at, aside from the design and layout. Your content reveals the tone, style and image of your brand. While some may neglect it, corporate or brand image through content is important to earn and retain loyal visits. Garnering a loyal following develops you brand’s reputation and at the same time reinforces your brand as an authority in its field. 4. Content provides support. If people want answers, they would typically use the internet to search online to get information. One of the purposes why your website exists is to provide assistance in case your customers need something. Good customer service can serve as a great way to create a lasting impression with your customers so providing good support is key. Content is part of support as it imparts knowledge needed by a person to complete their transaction. These questions should help you analyze the quality of your content.

  • Do you give out trustworthy information?
  • Is it compelling?
  • Is it clear and readable?
  • Do you provide a content that actually helps?
  • Do you offer solutions?

If most of your answers are “yes” then you are definitely giving out something worthy. Giving your customers something valuable ensures good results in return. 5. Proper planning gives great outcomes. Many companies jump into online marketing without a well-planned content strategy. The purpose of content planning is to ensure that your content maintains its consistency of flow and relevancy. Without a developed content strategy, all your online marketing efforts will be for nothing.Remember, it’s best to always practice the “Content is king” mantra. Content Strategy maximizes your website’s potential in engaging more customers. The Northern Office – Innovative Marketing Support executes a well-planned content creation that could help in your marketing success. To assist you with content strategy planning and implementation, email us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call at (632) 499-1082 to avail our free consultation. Posted by John Joe Morgan

Tuesday, 10 July 2012 09:11

E-mail Marketing Deliverability Reputation

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E-mail is still considered the best way to reach a large number of people online. Online marketers still prefer the ability of email marketing to reach existing and potential customers in an effective and inexpensive method. However, the many advantages of email marketing also gave way to increased spam volumes. In a recent study by Return Path, an enormous growth on spam volumes drove Internet Service Providers (ISPs) to implement stricter filtering and email deliverability. That is why email marketers are working harder to maintain a higher sender reputation to decrease the chances of spam. Sender Reputation contributes to the business’ ability to deliver email to its customers. The Return Path study also reported that most legitimate businesses have lower sender reputations, averaging on 68% delivery rates with sender scores of 60-89. The 2012 Return Path Global Sender Score Benchmark Report showed (below) that among the trillions of emails being sent every year, majority of them are spam. There are three key components with which Sender Scores are calculated. 1.            Complaints. These are the percentage of recipients from an IP address that mark emails sent as “spam”. Complaints are considered the most important indicator affecting email deliverability. 2.            Unknown Users.  These are the percentage of emails sent from an IP address to non-existent or no longer active addresses. 3.            Spam Traps.  ISPs created spam Traps to catch spammers. The 2012 Return Path Report also revealed that:

  • Social networking, banking, retail and corporate services have the highest complaint rates. Those four were the only sectors that exceeded 3% complaint rates on average.

• Social network senders have the highest frequency of spam traps. • Social networking and gaming had the highest degree of unknown user rates. Recommendations: Your email deliverability reputation is important in reaching your customers online. Neglect it and you will fail establishing a good communications channel with your customers. You must remember that even if your emails are delivered, it doesn’t guarantee that all your emails are landing in their inbox. Below are some recommendations on how to improve your Sender Score. • Know your Sender Score. If you want to improve your sender score, you must first know what it is. Email Marketers could use Return Path’s tool, http://senderscore.org in order to assess sender reputation. • Reducing complaint rate. Email marketers should keep their complaint rates low. In order to do this, you could: a) sign up for feedback loops with your ISP(s) and; b) analyze your complaints to locate patterns of subscriber discontent. • Practice the basics of list hygiene. Organize and manage your lists. Remove unknown users, collect clean data and plan a win-back strategy to deal with inactive subscribers. Having said all this, email marketing and email campaigns can be a complicated task to manage and maintain because of the many different lists and email spam checks you need to make. The Northern Office – Innovative Marketing can provide you with solutions to ensure that your emails are filled with good content and are getting high open rates. For further information, email The Northern Office at This email address is being protected from spambots. You need JavaScript enabled to view it. or call (045) 499 1082.

Posted by John Joe Morgan

Tuesday, 26 June 2012 14:10

Curated Content is a Spin Off in Marketing

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Content curation is a process where in you filter all the different information you find on the web and make use of them on your own site. Filtering content minimizes the time of searching through masses of tweets, blog posts or different news feeds. Content curation helps companies avoid mediocre web content by linking them with helpful and entertaining information. This allows you to attract more of the right kind of traffic to your site. The only problem withcontent curation is that it doesn’t drive people through their decision making process about your products and services. Here’s some things you can do to integrate content curation into lead generation. Think out of the Brand. If you cut too narrowly on your own product or topic, you may miss a chance to attract new audiences or to get engaged with an influencer just outside your sphere. Keep in mind that customers have very limited time, think beyond borders and add value to their lives and build relationship with them. Keep it fresh and Simple. The more relevant and high quality your content are the more value Google sees your website. Update your site 24/7 and keep the connection between your content. Find reliable Curation Sources. Twitter and Facebook streams are familiar so you can curate right away. Twitter services like Formulists make it easy to pay closer attention to people we engage with and RT frequently. Select few sources first and discover how it can broaden your reach. Cite Sources. There is no crime in curating content but don’t forget that they are not originally your ideas. Give credit to your sources and thank the people for their collaboration with you. Display Originality. Even if your content is curated, balance it out with original information. Don’t just rely on the ideas presented by the curated content rather improve the original content and express what you want to deliver in order to generate awareness of your own product. Customize yet Organized. Content curation is a way of using content marketing; it is built on targeting of specific persons. This can mean customizing content for a range of audiences that are quite technical or usually business focus. Ask for specifics, organize ideas and be straightforward. Content Curation can be a part of Content Strategy but don’t let Content Value Suffer. The Northern Office-Innovative Marketing uses relevant content to attract, engage and acquire audiences. For more information send your emails to This email address is being protected from spambots. You need JavaScript enabled to view it. or call 045 499 1082.   Posted by John Joe Morgan

Developing your website is a complicated task. You have to make a good impression with everyone who’s going to visit your site.

From concepts to content and designs, managing a website takes a lot of work and you have to interact with your audience. It takes a lot of patience and time to make it appealing and engaging to the visitors so your effort won’t go waste. Here are some tips to make your visitors stay and make their visit worthy:  

Give them an UPDATE. This will be a good indicator that the site is active. Keep in mind that your status update should be timely and relevant. It leaves a big impact to the visitors if your content is useful. This is a good way to connect with your visitors by making them feel valued; a simple, clear and straightforward post can move your community in many ways.

Comment Box. Never ignore the fact that a comment box exists whether positive or negative give time to read and answer them nicely, take it constructively and improve if it calls for it. You share almost everything in the community, once they are in they can express their opinions and concerns which can make or break you but don’t take them for granted because these might be the ways on how your site can be successful.

Social Media. Almost everyone has their Social Network accounts. Don’t be afraid to boldly ask your visitors to add your business page on Facebook or your Twitter account. Give them a concrete reason why they need to add you and meet your Social Network community, this way you let them know how you deal with different people. Just be sure to make it clear and easy for them to keep your website in their sphere of on-going focus.

Email. Online Chat. Video Conferences. Technology offers no reason to reach out to your visitors aside from the benefits of getting to know them closer. This is also the best way to introduce who you really are behind your posts. This can develop trust and mutual friendship between you and your visitors. Keep it real and don’t be afraid to share ideas.

Bookmarking. It is usually taken for granted. Make your visitors come to you often by asking them to bookmark your site.

Offer something FREE! This will grab their attention. Just like game shows and promotions people keep coming until they earn their prize! Offer a simple coffee treat or maybe coupons, something that can drive more visitors to your site. Picture is worth a thousand words. Pictures are really appealing; add a caption and that’s it. Humans are easily attracted by beautiful images but make sure they are appropriate and they convey what you want to express.  

At The Northern Office (TNO), we know the value of using proper techniques in engaging more visitors to our client’s website. Let TNO drive more visitors to your site. Call us at 045 499 1082 or drop your queries at This email address is being protected from spambots. You need JavaScript enabled to view it. today.