With all the information available over the internet and all the possible venues to connect with your audience via social media, It is important to lay the groundwork for an organized way of managing all your channels. These are very important so pay attention to the details. They can be of great help for your own website and your social media accounts.
• Try out Buffer. Buffer is a free and easy to use social media management tool that can provide you with analytics of your accounts’ performance, manage several accounts at once and allows you to invite your whole team to make consistent sharing easier. You can use Buffer on your web browser or via mobile.
You can also integrate major reader apps so everything is within your fingertips.
• Create your hootsuite. HootSuite is a social media management system that’s more applicable for businesses and organizations. It manages multiple social profiles in one place for better execution of collaborative messages across multiple social networks. This gives you the ease of multiple signing in and of course remembers your different passwords. This is a paid-service with a limited but free version.
• Scan google reader. Google is not only a search tool and a site for checking emails. It has evolved into different varieties catering all the services needed by the subscribers. Google reader lets you keep track on your favourite websites without visiting them one by one. They appear as newsfeeds and it marks the items that you have read so you can easily come back to them later.
• If this then that is IFTTT. This one is pronounced like “LIFT” without the L. It introduces channelling to different websites such as Facebook, Twitter and many more. It basically helps automate certain tasks through a series of triggers, under the premise that if a preset event happens, then the automated system should do this.
A simple example would be, IF I post a status update on Facebook, THEN it should be posted on my Twitter. That simple IF-THEN event is called a “Recipe”. With this simple recipe, when you update your Facebook, it automatically updates Twitter with the same update, which saves you time and effort.
Internet Marketing doesn’t need to be a difficult task.
Nowadays, one of the most important things in our minds is how to make money. You have to earn it, keep it secured and maximize its use or else the money you have now might end up to nothing. Here are a couple more tips to help you manage your money better, especially when it comes to your company’s money:
• Set new money trends- Always be results-oriented. Don’t just follow where the money is but instead create ways to go beyond those money making ideas. If Social Media is a great medium for business, evaluate your business to see if you are using it effectively. Don’t just follow market trends, create them! If you can generate more business by outsourcing a few tasks, do it! You are the only one who’s responsible for how you make your money and how you spend it. Focus on where you are most efficient.
✓ Define you own set of goals- be realistic and feasible.
✓ Walk the talk- if you know what you want, act on it!
✓ Be resourceful- utilize everything you have and put it to maximum use
• Restrict your budget- The hardest and the most effective way in achieving more money is to plan out your costs and budget. You should know how to utilize your money and allocate exact amounts for every expense so you can prevent overspending.
• Know your Income- Keeping track of your money plays a big role in organizing your budget
• Write down your Expenses- determine first your fixed expenses - these are the ones you pay monthly - then jot down your variable expenses which are the items you can change the amount like electricity, gasoline bills and etc.
•Compare your Expenses to your Income -Track your Expenses and Adjust if Necessary
• Study MS Excel- Learn how to use a spread sheet to encode all your spending information.
Excel can help you perform automatic math solutions, charts, table and graphs. It also provides you a variety of features that lets you explore, manipulate, manage and analyse data with just one document.
✓ Useful in budgeting
✓ Data organization
✓ Good for data encoding and tracking
✓ Math formula- ready
✓Chart, Tables and Graphs for data presentation
How important is proper grammar in business and marketing? Imagine if the product or marketing materials of a company contain grammatical or spelling errors. What does that tell you about the quality of their product and services? Would you neglect the kind of communication that the company puts forth and still trust your money in it? We believe that the language used by an organization, company or person reflects their attitude, capabilities and skills. Yes. Poor grammar in communications does make an institution look very unprofessional. And if you have people working for you with poor grammatical skills, then where does that leave you? In an article by Kyle Wiens entitled “I Won't Hire People Who Use Poor Grammar. Here's Why.” he highlighted the importance of proper grammar to an individual’s performance and how it affects their credibility as professionals working in a firm. It is always best to have people in your company who cares about details even the basic as grammar itself. Grammar does matter in business. And to give you an idea of how crucial grammar is in business, let’s take a look at this article from Kyle Wiens. I Won't Hire People Who Use Poor Grammar. Here's Why. By Kyle Wiens If you think an apostrophe was one of the 12 disciples of Jesus, you will never work for me. If you think a semicolon is a regular colon with an identity crisis, I will not hire you. If you scatter commas into a sentence with all the discrimination of a shotgun, you might make it to the foyer before we politely escort you from the building. Some might call my approach to grammar extreme, but I prefer Lynne Truss's more cuddly phraseology: I am a grammar "stickler." And, like Truss — author of Eats, Shoots & Leaves — I have a "zero tolerance approach" to grammar mistakes that make people look stupid. Now, Truss and I disagree on what it means to have "zero tolerance." She thinks that people who mix up their itses "deserve to be struck by lightning, hacked up on the spot and buried in an unmarked grave," while I just think they deserve to be passed over for a job — even if they are otherwise qualified for the position. Everyone who applies for a position at either of my companies, iFixit or Dozuki, takes a mandatory grammar test. Extenuating circumstances aside (dyslexia, English language learners, etc.), if job hopefuls can't distinguish between "to" and "too," their applications go into the bin. Of course, we write for a living. iFixit.com is the world's largest online repair manual, and Dozuki helps companies write their own technical documentation, like paperless work instructions and step-by-step user manuals. So, it makes sense that we've made a preemptive strike against groan-worthy grammar errors. But grammar is relevant for all companies. Yes, language is constantly changing, but that doesn't make grammar unimportant. Good grammar is credibility, especially on the internet. In blog posts, on Facebook statuses, in e-mails, and on company websites, your words are all you have. They are a projection of you in your physical absence. And, for better or worse, people judge you if you can't tell the difference between their, there, and they're. Good grammar makes good business sense — and not just when it comes to hiring writers. Writing isn't in the official job description of most people in our office. Still, we give our grammar test to everybody, including our salespeople, our operations staff, and our programmers. On the face of it, my zero tolerance approach to grammar errors might seem a little unfair. After all, grammar has nothing to do with job performance, or creativity, or intelligence, right? Wrong. If it takes someone more than 20 years to notice how to properly use "it's," then that's not a learning curve I'm comfortable with. So, even in this hyper-competitive market, I will pass on a great programmer who cannot write. Grammar signifies more than just a person's ability to remember high school English. I've found that people who make fewer mistakes on a grammar test also make fewer mistakes when they are doing something completely unrelated to writing — like stocking shelves or labeling parts. In the same vein, programmers who pay attention to how they construct written language also tend to pay a lot more attention to how they code. You see, at its core, code is prose. Great programmers are more than just code monkeys; according to Stanford programming legend Donald Knuth they are "essayists who work with traditional aesthetic and literary forms." The point: programming should be easily understood by real human beings — not just computers. And just like good writing and good grammar, when it comes to programming, the devil's in the details. In fact, when it comes to my whole business, details are everything. I hire people who care about those details. Applicants who don't think writing is important are likely to think lots of other (important) things also aren't important. And I guarantee that even if other companies aren't issuing grammar tests, they pay attention to sloppy mistakes on résumés. After all, sloppy is as sloppy does. That's why I grammar test people who walk in the door looking for a job. Grammar is my litmus test. All applicants say they're detail-oriented; I just make my employees prove it. (Source: blogs.hbr.org)
Let’s talk data. Most websites contain information like text, images and video. In general these are what we call data.
Any content you publish in your own website can be considered the data you create in order to build up your identity and to capture your market. In this post we will tackle more of the internet marketing ideas stressing out data and content control.
Demand for more reliable data When you’re building your website’s data, you need to create information that is useful not only for your website to generate traffic, but for your readers to share the content to their networks. When you choose the type of content you place on your site, make sure to base your decisions on verifiable research and ask the opinion of others.
Some problems arise when a decision is made just because an answer is needed immediately. Analyse your sources and think the pros and cons before choosing your data. Here are some steps in decision making:
• Identify the problem
• Filter Information
• Think of the pros and cons
• Create Options and Alternatives
• Act on it
Control Data Flow Don’t use data if you only want to earn money. Your clients will realize that every time they go to your site you will be always trying to sell them something.
Be objective and try to think clearly what you want to establish in your website. Try to create a central resource of information where your market can go to and reliably get data and share it. How to create a data driven marketing strategy:
• Determine what data assets you have available (unique information)
• Create goals depending upon what your data tells
• Create a premise that you think might lead to achieving the goals
• Test your hypothesis
• Adapt your tactics (change according to results)
What to do with Existing Content The goal of repurposing content is to revise the old content and mix it with new one. Do not sacrifice the idea to keep it fresh. Update your content once in a while and let your readers get into your message and understand it clearly.
• Maximize the use of other mediums. If you write well why not make videos this time so that there will be variety in your content? Broaden your platform and attract more clients. Show your other expertise and you’ll eventually venture to more opportunities.
• Consider Content Feeds. Make a series of updates. If you can’t think of any post ask your readers what they want to know. Select from these suggestions and come up with a blog post. You can also choose your best post and make an interactive debate out of it.
• Broaden your reach. Aside from your own website you can post your articles to other article directories for other audience to read it. Make sure you include a link directing to your website if they have their questions.
• Create many but simple blog posts. If you can’t help yourself including a lot of information in your article. Try to break up your big ideas into smaller ones. Create series of blog in order to put emphasis on each idea.
When it comes to Internet Marketing, strategies can become outdated and useless in a matter of weeks. The online environment is aggressive and you need to think ahead of everybody else since they will all be using similar techniques as you. Here are a couple of tips that you should remember when formulating your next big online marketing campaign:
• Use Time Wisely- Time is money. The amount of produced content is equivalent to the amount of money earned in a certain span of time. The more time you have, the more tasks accomplished which equals to more money invested.
Stop procrastinating and get things going. When something needs to be done, do your best to accomplish it on or before the deadline. Write down your goals along with the necessary actions to be taken in order to achieve it. You must put in writing everything that concerns your objectives so that you can stay on top of them. You can’t start with your next move if you don’t know where to start.
• Balance your time, make a schedule and give yourself deadlines. Through time management, you will improve your productivity and performance. ✓ Increase income ✓ Control and prioritize your tasks ✓ Accomplish small milestones that lead to your main goals
• Make Original and well-informed Content- Privacy and security on web are some of the main concerns in web marketing. The content we produce can be shared, copied and pasted in order to be used in other websites. You have to make sure that the content you create is unique enough that people use your site as a source of valuable information which generates awareness and improve your online reputation.
Owning your content gives you the advantages of:
✓ Quality Leads
• Secure Data- Check your data and own them even if you are paying a marketing agency. Check your contract with the marketing agency and own all the data collected and all the accounts they made for you. You have to secure these important documents so that if any issues arise between you and the agency, you will still own all the data that you paid for. When you prioritize and own your data, you maximize your:
✓ Data Security
✓ Client Assurance and Assistance with Information Focus on these steps for the moment and let’s go deeper.
Internet Marketing can be easy and at the same time risky. Keep checking our website and we’ll give you different tips to help you maximize your online marketing strategy.
We often neglect the importance of what we are putting out in the world wide web because we are always in a rush to get and publish any information we have to our customers. But the more we rush, the likely chance we overlook what’s really important, and we prevent ourselves from reaching our marketing objectives. In this article, we have enumerated some reasons why content strategy shouldn’t be taken for granted in online marketing. 1. Rankings depend on content. Google keeps on reminding us that high quality content adds a great deal of factor to the search engine criteria. Good content leads to greater potential of online visibility. To get better rankings, your content should be: ✓ Relevant ✓ Organized ✓ Original ✓ Factual ✓ Keyword-rich ✓ Error-free For tips on creating a credible content, you may read our article on creating a killer content for your website. 2. Good content engages visitors. Content is important because it keeps the people informed; and valuable information is what people seek. When you give them information they can not only use but also share, you are giving them a reason to come back for more and creating authority. Come up with clever ideas to engage your site visitors. Give them something useful and beneficial and they will stick around. 3. Content represents your brand. Content is usually the first thing your visitors will look at, aside from the design and layout. Your content reveals the tone, style and image of your brand. While some may neglect it, corporate or brand image through content is important to earn and retain loyal visits. Garnering a loyal following develops you brand’s reputation and at the same time reinforces your brand as an authority in its field. 4. Content provides support. If people want answers, they would typically use the internet to search online to get information. One of the purposes why your website exists is to provide assistance in case your customers need something. Good customer service can serve as a great way to create a lasting impression with your customers so providing good support is key. Content is part of support as it imparts knowledge needed by a person to complete their transaction. These questions should help you analyze the quality of your content.
E-mail is still considered the best way to reach a large number of people online. Online marketers still prefer the ability of email marketing to reach existing and potential customers in an effective and inexpensive method. However, the many advantages of email marketing also gave way to increased spam volumes. In a recent study by Return Path, an enormous growth on spam volumes drove Internet Service Providers (ISPs) to implement stricter filtering and email deliverability. That is why email marketers are working harder to maintain a higher sender reputation to decrease the chances of spam. Sender Reputation contributes to the business’ ability to deliver email to its customers. The Return Path study also reported that most legitimate businesses have lower sender reputations, averaging on 68% delivery rates with sender scores of 60-89. The 2012 Return Path Global Sender Score Benchmark Report showed (below) that among the trillions of emails being sent every year, majority of them are spam. There are three key components with which Sender Scores are calculated. 1. Complaints. These are the percentage of recipients from an IP address that mark emails sent as “spam”. Complaints are considered the most important indicator affecting email deliverability. 2. Unknown Users. These are the percentage of emails sent from an IP address to non-existent or no longer active addresses. 3. Spam Traps. ISPs created spam Traps to catch spammers. The 2012 Return Path Report also revealed that:
Posted by John Joe Morgan
Developing your website is a complicated task. You have to make a good impression with everyone who’s going to visit your site.
From concepts to content and designs, managing a website takes a lot of work and you have to interact with your audience. It takes a lot of patience and time to make it appealing and engaging to the visitors so your effort won’t go waste. Here are some tips to make your visitors stay and make their visit worthy:
Give them an UPDATE. This will be a good indicator that the site is active. Keep in mind that your status update should be timely and relevant. It leaves a big impact to the visitors if your content is useful. This is a good way to connect with your visitors by making them feel valued; a simple, clear and straightforward post can move your community in many ways.
Comment Box. Never ignore the fact that a comment box exists whether positive or negative give time to read and answer them nicely, take it constructively and improve if it calls for it. You share almost everything in the community, once they are in they can express their opinions and concerns which can make or break you but don’t take them for granted because these might be the ways on how your site can be successful.
Social Media. Almost everyone has their Social Network accounts. Don’t be afraid to boldly ask your visitors to add your business page on Facebook or your Twitter account. Give them a concrete reason why they need to add you and meet your Social Network community, this way you let them know how you deal with different people. Just be sure to make it clear and easy for them to keep your website in their sphere of on-going focus.
Email. Online Chat. Video Conferences. Technology offers no reason to reach out to your visitors aside from the benefits of getting to know them closer. This is also the best way to introduce who you really are behind your posts. This can develop trust and mutual friendship between you and your visitors. Keep it real and don’t be afraid to share ideas.
Bookmarking. It is usually taken for granted. Make your visitors come to you often by asking them to bookmark your site.
Offer something FREE! This will grab their attention. Just like game shows and promotions people keep coming until they earn their prize! Offer a simple coffee treat or maybe coupons, something that can drive more visitors to your site. Picture is worth a thousand words. Pictures are really appealing; add a caption and that’s it. Humans are easily attracted by beautiful images but make sure they are appropriate and they convey what you want to express.
There are various ways on how to improve your search engine rankings. These days, online marketers are big on quality content and social media marketing. But at the end of the day, visibility boils down to one thing - Technical SEO. It is about ensuring the search engines can easily find and categorize every page of your site.
Here are four, helpful tips you can use to achieve higher online visibility.
Check for proper server response codes. Higher site ranking means knowing a little bit about server response codes. There is a long list of server response codes but you just have to know a few. You just have to make sure that your server is delivering a 404 for a broken link, a 200 for a page that’s fine, and a 301 for a redirect. Server response codes show the process of finding and sending the file to the user went every time a page is requested. The same codes are sent back to crawlers so it is really important to learn to know these.
Get rid of duplicate content. Duplicate content negatively affects site quality and crawl efficiency that might eventually result to decrease in site rankings. You simply need to get rid of it. Duplicate content include multiple URLs pointing to the same page or very similar pages, printer friendly versions of content and session IDs. There are a few ways to correct this. Like for example, whenever a content on a website can be found at multiple URLs, it should be canonicalized (rel=canonical) for search engines.
Look for unreachable pages. You need to find pages that were not properly removed. This is to prevent people from stumbling on pages that you have already detached from the website. Yes, this is a tedious task that you must do. One thing you can do is to search the server log files for every unique URL loaded over a 6-month period. Pages that you have blocked might show up in your log file even if they’re blocked.
Find spider traps. A spider trap is basically a series of links or pages on a website which cause search engine spiders to get caught in a loop creating an infinite number of pages which don’t exist on the site. This can cause you a problem on the indexing of your site. Such issue may happen when you have dynamic content on your website such as calendar or a dynamically generated web structure. Getting rid of spider traps is not only allowing search engines to index your site easily but also prevent GoogleBot from hitting files that has issues that may eventually crash your server.
The Northern Office – Innovative Marketing is an independent marketing consultancy firm that helps businesses build and maintain high search engine rankings. Using our web development services, we can help you build remarkable online brands. Call us at (045) 499 1082 to schedule a free consultation or visit our website www.thenorthernoffice.com to know more about us.
Google announced a major algorithmic update that primarily focuses on links recently. The new Google link algorithm, just like the previous updates, is very important to webmasters and search marketers because it can help explain the latest changes in rankings and organic website traffic.
Knowing and understanding the new Google link algorithm allows you to identify the adjustments you need to apply to your search engine optimization practices to be able to stay away from penalty and keep up with the competition.
Basically, the Unnatural Link update of March 2012 is the biggest update so far compared to the previous huge updates such as Vince in 2009, Florida in 2003 and Panda in 2011. The previous updates focused more on certain types of websites, the Unnatural Link update on the other hand is all about penalizing websites purely based on the link strategy.
As expected, it has caused huge problems for the sites that are affected. Over 700, 000 websites have received a message from Google or popularly known as the Unnatural Link Notice.
Branded3.Com, a Digital and SEO Agency in the UK, analyzed over 50 reputable websites who have been hit by Google’s latest update. In the course of their study, they have observed the following:
Today, Google is asking people to clean up unnatural links. One of the best ways is to contact the person who placed the links to get them removed. If not possible, you can manually email the sites and request for links removal. Removing bad links is a tough job that everybody must follow to be able to maintain and improve site rankings.
The Northern Office – Innovative Marketing helps you by staying up to date to Google updates. This gives you clues on how to improve your rankings and maintain high online visibility. If you need help or advice on search engine marketing issues, please get in touch with us. TNO is an independent marketing consultancy firm based in the Philippines with clients based in Europe, America and Asia. Call us at (045) 499-1082 today or visit our website www.thenorthernoffice.com.
When was the last time you actually asked your customers what they really wanted? If you’re running a business, knowing what your customers want is very important. Conducting surveys with your target audience is often overlooked, but it is clear that surveys are something every business should be doing because having a vague picture of your audience can definitely break your business and your brand.
Basically, online surveys let you find out the interests of your prospects, what your customers really want, and acquire unique market insights that you need to run your business smarter and eventually ensure success.
#1 Establish Business Focus
Surveys allow you to get a better understanding of what your audience needs and wants. This will let you focus more of your efforts on improving your products or services that your audience prefers the most. Knowing your audience through feedback and comments towards your offerings can not only save you time and resources but also give you some clues on the direction you want to take and feel more confident about the services you offer.
#2 Create Stronger Customer Relationships
Letting your customers know that their opinions matter to you makes them feel empowered and important. This gives them a sense of your business philosophy and dedication to providing excellent products and services. This process makes them more interested and eager to work with you. This is how “loyal following” begins.
#3 Real-Time Data Results
Compared to traditional surveys, online surveys allow you to achieve real-time results. This instant data gathering gives marketers the information they need, when they need it. Old data can become irrelevant in today’s fast paced world where people’s needs and wants evolve quickly. Timely information on the other hand is KEY to a relevant and successful marketing campaign.
#4 Automated reporting
Gone are the days of waiting hours to summarize critical survey feedback. Another major benefit of online survey is automated reporting. Same as with real-time data, this helps with real-time statistics accompanied by detailed reporting that can be accessed anywhere, anytime. Marketers that are on-the-go can greatly benefit from this because this leads to improved work efficiency.
#5 Accurate and reliable data
The risk for human error is minimized by online surveys. Automatically generated feedback reports ensure more reliable results and more specific information for use in marketing campaigns. No need for manual insertions. With online surveys, you can achieve more accurate and dependable data that helps you work on your business core and do away with the clutter.
The Northern Office – Innovative Marketing is an independent marketing consultancy firm that helps businesses generates more profit by leveraging their marketing efforts to a whole new level. TNO utilizes online surveys to get a clear picture of your target audience and their needs. We can create effective online surveys to help create better or improve existing marketing campaigns. Call us today at 045 499 1082 for a free consultation. Visit www.thenorthernoffice.com for more information.
Capturing an audience is to stand out from all the clutter in the World Wide Web. Effective content marketing is a major key in capturing people’s attention. It helps you earn a distinctive brand, a loyal fan base and increase in sales.
Good content marketing is the single best way to beat bigger competitors online that do not require a big budget to succeed. Content Marketing used to be about customer magazines and mailed newsletters. Now it spans to blog, email newsletters, eBooks, white papers, articles, videos and more. Below are a few content marketing techniques that you can apply to your business to get the online visibility you need.
The first three important steps towards creating killer content are as follows:
Tone and Style. Prior to writing your web content, your brand needs to have a defined voice to prevent inconsistencies in the future.
Picking Content Creators. Choose the right person to create you content so you have to pick diligently.
Workflow. Having a well-staffed company to take part in researching, writing and publishing is better than the ‘one person does everything’ workflow. Allowing a number of heads to take part in the process helps you catch mistakes and bring more ideas for a better output.
Create persuasive content. Take precaution on how you speak and what you say.
Use Simple Language. Studies show that most people respond best to advertisements that contain no scientific language. Keep your words plain and simple.
Have Opinions. Brand that have opinions are seen to be interesting. Be bold and popular but remember not be hostile towards your competitors. Refrain from mentioning names.
Sell the Benefits. Informing your audience about the benefits of your products or services helps your audience makes purchase decisions. Focus content on the benefits rather than promoting the product directly. Using ‘benefit-focused’ copy quickly tells the reader what’s in it for them.
It is important to remember that people want to hear answers and discover something new. In simpler words, think and give what your audience wants.
Give Answers. Remember that most people surf the web to look for answers. Content marketing has to offer practical advice that people can benefit from.
Say or Do Something New. Stay away from the boring and unoriginal content. Do something new or present existing topic in a new way. Don’t settle for block of texts. Use images, create infographics or shoot a video.
Draw your audience by giving your content more personality. Captivate by telling stories and characters to draw them in and leave them wanting more.
Tell a story. Base on a number of studies conducted at Swinburne University of Technology, telling stories can be useful in corporate communication. It is a great way to connect with your readers.
Use Real People. To be able to bring people close to your brands, use real people. Let your audience see your employees by using pictures, audio and video. People choose to get involved with a company with which they feel a personal connection.
The Northern Office – Innovative Marketing makes use of engaging copies and informative content to attract its target audience. TNO is an independent marketing consultancy firm based in the Philippines with clients based in Europe, America and Asia. We develop killer web marketing content with the client’s goals and target audience in mind. For more information, go to www.thenorthernoffice.com.