Whenever this question is asked by a client, an SEO expert will most likely answer a BIG yes. Although not all SEO professionals will agree that Wikipedia can be used in SEO, there are a lot of experts who do agree and think that integrating Wikipedia in their SEO plans for their clients is effective, when done in the right way of course.
So, How Can One Qualify for a Wikipedia Page? If one is going to research about how to create a Wikipedia page, he will find out that Wikipedia has created a very high standard that every topic or entity has to meet in order for it to gain a Wiki page. The main qualification that needs to be met in order for a topic or an entity to be approved of a Wikipedia page is its “notability”.
This simply means that a topic has already been covered significantly by various trustworthy sources making that topic worthy of a page. In addition to that, another Wikipedia qualification is that the page should not be created by any party who has a conflict of interest such as an individual who wants a page about himself or any representative of a company who is tasked to write about his company.
This is because the main goal of Wikipedia is to produce high quality information that is neutral in tone and in no way biased or sounding like a discreet advertisement.
It’s Okay if You Do Not Qualify for a Wikipedia Page as of the Moment Since not all entities can right away qualify for a page, the best way to penetrate Wikipedia is to edit existing pages that are related to the client’s nature of business.
When editing existing pages, just make sure that only new and verifiable factual information related to the topic at hand is being provided because including unnecessary information that may be deemed by Wikipedia editors as inappropriate and promotional in form will most likely be deleted once discovered.
So Where Does SEO Come In? It is all about the links. After contributing significant amount of new information to already existing Wikipedia pages, there are two routes that an SEO expert can choose from to boost his client’s Wikipedia presence.
One is to participate in the Talk page of the community where his client’s area of expertise belongs. He can post his client’s link in the forum and let other Wikipedians decide if the link is worth adding on the reference section of the Wikipedia page or not.
The other route is that the SEO expert will do the referencing on his own in the hopes of getting organic hits from Wikipedia readers while bearing in mind not to abuse reference linking to avoid getting tagged as spams. Successfully including a link on the reference section of a Wikipedia page is an effective tool to drive interested readers to learn more about the client (or his products/services for that matter).
In closing, using Wikipedia can either make or break a client’s reputation since Wikipedia was created mainly and solely for information dissemination purpose and not for marketing or promotion. That is why it is important to understand first how Wikipedia works in order to fully use its capability as an effective SEO tool.
Do you have further questions about SEO?
An awesome marketing campaign is without a doubt one of the main ingredients of a successful business. An enticing marketing strategy will definitely keep loyal customers coming back for more and convince newbies to try out the product or service that is being offered.
Slow Cooking Makes Every Dish Tastier! Creating lasting and effective marketing strategies take time. It is normal for any business entity to hope to see positive results as soon as possible. However, when it comes to the marketing aspect of a business, it is VERY important to plan and analyse the different marketing techniques available thoroughly first before selecting the most applicable strategies for the business.
The research and selection process may be slow and can at times be agonizing but just like in slow cooking, the longer the dish is cooked, the tastier and tender it gets making it worth the wait. Simply speaking, the more time you spend on studying and finding out the best marketing strategy for your business, the most likely you will get the perfect tactics that will fire up your business’ visibility.
Instant Food Does Not Mean Healthy Food Just like food, anything that is instant may be appetizing and appealing but its effect in the long run is neither substantial nor healthy at all. The same thing goes with marketing strategies. There are tactics that can produce promising results in just a short period of time like the instant noodle soup that you can already enjoy after waiting for just 3 to 5 minutes upon pouring hot water on it.
However, no matter how promising the outcome may be, those kind of marketing techniques are usually short lived and are not cost effective in the long run. That is why it is best to stop thinking about short term results which is typically seen anytime between two to three months, and instead think about the outcome of a marketing strategy at least after six months from its launch.
Spice Things Up! Be bold and brave! Experiment! It is okay to use traditional marketing methods that are proven effective time and time again. However, those methods are also case to case basis so do not get disheartened if one strategy did not work out for the best. What worked for company A may be useless to company B.
There are still other ways! Find the right spices that will make your marketing approach perfectly seasoned.
More Ingredients Does Not Necessarily Produce a More Scrumptious Dish At times, the simplest dish with the least number of ingredients could be the best tasting dish one has ever had. The same thing goes when it comes to marketing techniques. It is NOT all about traffic. What use is a site that is generating a huge amount of traffic if it is not getting converted to sales. Marketers should focus instead on targeting the right audience even if it may mean a smaller amount of traffic.
Moreover, bombarding a website with loads of content does not necessarily mean that it will increase the visibility of the company. A simple website that contains all the right information can easily win the hearts of its target customers.
Are you still on the lookout for the perfect team who can help you cook up the best marketing campaign for your company? Contact us!
Last week, we talked about writing an effective content. It was mentioned that a good, targeted content will make your website worthwhile reading. Today, we will continue with our course by discussing another key role in effective marketing—SEO.
SEO stands for Search Engine Optimization. Simply speaking, SEO is a method of increasing the ranking of your website in a search engine and in turn, increasing the number of people viewing your website content. When a person searches for particular word on Google or Bing, a list of web results appears that may be related to the word or phrase you searched for.
However, not all websites will be seen; only those with proper SEO will rank better than the others. Of course, the higher the rank of the website is, the more chances that it will be noticed. With proper SEO techniques, you can also draw a lot of traffic into your website. Here are some tips on how you can accomplish that.
1. Research for appropriate keywords This is the most important of all the points that will be given. Finding appropriate keywords requires more than just thinking—it involves research. There are several sites that can help you find effective keywords needed in optimizing your website.
Some of these sites are Google Keyword Tool, WordTracker and WordStream. Always keep your customer in mind. As we mentioned in the past posts in this blog, view the world through your readers’ eyes. Ask questions like: What are the keywords they would commonly use? Have I put enough keywords? Is there a better keyword than this?
2. Check what a crawler sees in your site Google has “spiders” crawling on the web. These spiders follow links from one page to another and index everything they find on the way. The spiders look for words and expressions on the page and assign them to particular keywords.
When a person searches for a keyword, the words indexed by the spiders will appear in the search engine results. If you optimize the website effectively, it would be easier for the spiders to classify your pages correctly.
3. Check your websites’ efficiency It would be irritating for the customer’s part if he clicks the site and finds out that it has errors (302, 400, 404, 500 HTTP status codes). Why not try using Screaming Frog and OpenSiteExplorer to identify problems in pages. Also, it would be better if you make content easily accessible. Content that can only be accessible after logging in won’t drive traffic to your website.
4. Aim for more Click Throughs Your aim should transcend beyond getting an increased ranking; your aim has to be getting potential customers enter your site. Even if your website has high ranking, that would be worthless if the potential customer won’t click it.
You can achieve this by testing your title tag. Page titles will usually appear as part of the search results. Make sure that the title tag is concise, descriptive and has accurate keywords. With proper SEO knowledge, you no longer have to spend much just so you can have your business noticed.
As one writer says, “Every business with a website has the potential to get found by more customers online through search engine optimization.” Keep visiting us to learn more ways about managing your business. For the next blog, we’ll have the final part of this blog update so don’t miss it.
Welcome to Effective Marketing 101! The objective of this three-part blog update is to help give you tips on how to build your business through effective marketing. The lesson for today focuses on making an effective content.
Imagine yourself holding a magazine. As you open it, you see nothing but uninteresting images, unintelligible articles, and useless information. What would you do? Keep it?
No. Like most people, you would just probably throw the magazine away and find something worthwhile reading. So, what makes a magazine or an advertisement worthwhile reading? Simply, it is the content. However, it has to be good, targeted content.
The content speaks for your website, for your products or your services. Beneficial, interesting, and excellent content can effectively help you woo customers to your business. Let us look onto some tips that can help you create a better, targeted content.
1. Understand the purpose of making content Always remember that content writing is different from storytelling. You are not making content just to amuse people; you are making content to make your audience respond to your business. Ann Handley, CCO at Marketing Profs and co-Author of Content Rules provided useful questions that can be used in writing effective content.
2. Understand who your audience is While you should view the world through the customers’ eyes, it is still not good to write for a general audience.
“Content that appeals to everyone appeals to no one,” as Jay Acunzo, Director of HubSpot’s Content Team said. Have a specific target audience in mind and focus on their needs.
3. Add new media to enhance your content One way of enhancing your content is by adding videos or pictures. A study at 3M Corporation reveals that we process visuals 60,000 times faster than text. Another study says that the human brain can immediately comprehend image elements. So make use of available photos and videos.
Also, incorporating social media can better your content. It can be appealing if you create groups and discussions about your business that can be “Liked” or “Followed.” These are some points to help you improve your content.
Writing content is a process. It’s a process of continuously understanding your audience and your business and keeping up with day-to-day changes and trends. As Jay Baer, the founder of Convince and Convert said “The goal isn't to be good at content; the goal is to be good at business because of content.” Next time, we will discuss about Search Engine Optimization or SEO and give you some ideas on how to use it effectively.
SEO techniques are classified into the following categories: White hat, Gray Hat & Black Hat.
In this article, we’ll be explaining how each one uses a particular factor in the process of search engine optimization and what results do they give to your website. You will also be able to understand how each of the techniques work and why a good SEO technique is still best for your website. Let us start by defining the three.
SEO techniques are represented by colors – not that they wear real colored hats but the colors determine the purity of your site based on search engines’ SEO terms and conditions.
White Hat – White hat is a SEO technique that follows Google’s SEO standards and uses ethical and professional methods to optimize a website to improve ranking in search results. White hat generally aims to create a well coded website and achieve long term results.
Grey Hat – Grey hat is a mixture of both white hat and black hat SEO. It does adhere with search engines’ SEO rules but slightly bends them to get faster results and has lesser chance of being penalized.
Black Hat – Most SEO experts regard this as an illegal approach of optimizing websites. Black hat SEO uses manipulative methods that results to extremely quick but short term results. Plus, some websites with Black Hat SEO’s are being penalized by being banned from search engines. Now that you have a slight idea of what these techniques are, take a look at this infographic to differentiate each technique’s quality and methods involved.
You now probably have an idea what each technique can provide your website. The big question is why choose good SEO when you could actually go for other methods with faster results? While some companies resort to shady methods of SEO in order to rank, white SEO is still considered the most and only advisable way of generating traffic.
White SEO is guaranteed 100% safe from risks and other damages that unlawful methods can do to your website.
White hat SEO may probably take a long time before achieving results, but you’d be surprised with how the hard work and time is worth your investment.
Learn how you can get a healthy SEO ranking.
While a good content strategy is very important in audience engagement, we shouldn't neglect the necessity of design. Elements like the layout, content, font, colors and positioning also contribute to how your visitors will make decisions. If you’re planning to have your website redesigned, this article can help you make better and effective design decisions.
Below are seven design rules for building effective websites:
). Keep it simple. Cliché but it is the golden rule of every design. A cluttered look simply won’t work. Don’t overpower your website’s essential information with too much information. Just make the important ones visible.
2). Easy Navigation is a must. The idea is to make it easy for your visitors to find their way around your site. Online visitors’ patience is short. If they don’t like what they see or if they can’t find what they like to see, they leave. A good website design should always present a way to keep online visitors on the site.
3). Be consistent. Consistency shouldn't only involve content but also design. Don’t confuse your visitors by having one part of the page work differently to another. Consistency will always make navigation easier for your visitors.
4). Don’t neglect the power of colors. Colors contribute a huge impression on your website. Picking the wrong combination can either weaken your website's visual impact or hurt your visitors’ eyes. It is best to get professional help in choosing the right and consistent color palettes.
5). Pay attention to heat maps. Heat maps are color coded indicator of a website’s “hot areas” or parts where the visitors’ eyes or attention usually lands. Heat maps help you determine the strongest and weakest part of your page. Taking advantage of the hot areas of the heat maps can improve your site’s usability and visibility.
6). Be keen with details. Visitors should have a good impression on your website. A well designed website also means having good quality elements—graphics, photos , CTA’s, fonts used, media and content. Always give your visitors a reason to trust your website.
7). Make sure it’s error free. Always check for errors. Good coding will always make navigation and loading easier. Always make sure that your coding is SEO optimized and content is keyword rich.
Clean, easy and concise describes a good website design.
A good website accomplishes a company’s marketing goals and objectives.
Whatever kind of business you have, when it comes to developing your website, you have to make sure that it contains all the important elements that helps make your products or services are reachable to your visitors. We have listed 10 important elements that should be on your website.
If you are planning to have a website set up for your business, this article would help you understand the important key elements that all top-ranking websites have.
1.) Easy Navigation. The purpose of your website’s menu is to make it easier for your visitors to go about your website. Website navigation must highlight the substantial components of your products and services in a neat, visible and categorized manner.
2.) Neat Design. It is best to go for neatness, conciseness, good functionality and simplicity when it comes to website design. Read the article Seven Website Design Rules to learn some tips on building a nicely designed website.
3.) Optimized Content. Content is the primary and most important key element in a website as we know it. Content builds your business and it is the prime reason why your visitors stick around. If you want to increase your website’s chances of getting indexed by search engines, make sure that you put in optimized content that involves the appropriate keywords and key phrases for your website. Read the article on Content Strategy for tips on content creation.
4.) Optimized Images. Imagery appeals to the eyes and they help sell your products and services. However, robots can’t index images. The best thing to do is put in alt tags so search engines can read them.
5.) Contact Details. One of the essential information that all successful websites should have is contact details. If your visitors are interested with your services but can’t find any means to get in touch with you, they’ll probably look for something else and maybe end up going for the competitor.
7.) Sitemap. Sitemap benefits your website for two main reasons;
1) it helps visitors for an easier navigation, and;
2) it offers better online visibility to search engines. If you want to have these benefits, you should have a sitemap submitted to search engines.
8.) Good Coding. A good website always has a good coding. Good coding helps you gain a better search engine position. Search engine rely on text alone so make sure to have the codes right. Read about On Page Optimization and how you can use this to your website’s advantage.
9.) Search Bar, Subscribe and Social Buttons. A search field helps visitors find a specific content on your site. Some people may not even have the time to browse and will just search through. If your site contains hundreds of pages, it’s really worth having a search field on your website. Subscribe button on the other hand will help keep your visitors sign up for your latest news, offers and products and service updates. Use of social media links also increases your website’s chances of being shared. By engaging socially, you are expanding your methods of reaching out to your customers. Take advantage on the effectiveness of social media sharing. Include social media buttons on your site.
10.) Statistics/Analytics Tracking. There are several tracking solutions you can use for monitoring your traffic status such as Google Analytics. As a website owner, it is important that you know your website's performance to know if your efforts are paying off. It will also help you discover what you need to improve on your website through analytics.
The Radical Group study says that there are about 1.9 billion email users worldwide and is expected to rise up to 4.3 billion accounts by the end of 2016. The figure proves that email marketing is still the best way to effectively reach online customers compared with social media platforms. And with the increasing number of people in the email community, email marketing is still going to be the most preferred online marketing tool. We have listed some reasons why email is the best marketing tool for your business.
Email Marketing reduces cost. Email Marketing offers a cost effective way of getting in touch with clients and reaching new prospects. Unlike the typical marketing tools companies use everyday, email marketing saves up printing costs, mailing costs, ad space rates and phone lines cost.
Email Marketing is Target Focused. With Email Marketing, you can easily execute your campaign to a targeted public. By using your customer database, you are assured that your email campaign goes to the right people. When your campaign is targeted, relevant and is read by people who are most likely to respond in your campaign,this will definitely result to increased sales conversions.
Email marketing builds ongoing relationships with clients. With emails, companies can have frequent communications with clients. You may choose to send them a weekly or monthly newsletter on offers, sales, new products or other announcements instead of mailing brochures and catalogs which are costly and have a low response rate.
Email Marketing is ECO-Friendly. Emails supports the green drive of a paperless environment. Instead of using flyers, brochures or catalog, companies use email marketing to reduce the print, paper and delivery costs.
Email Marketing is customizable. Your email campaign’s content can be customized depending on your campaign’s needs. You may choose to indicate the look and feel of your email newsletter so that it blends perfectly with your other marketing materials. Emails can be created in customizable HTML email, graphic based or a simple text email.
Email Marketing allows easy tracking of user engagement. With email marketing, you can easily track the number of bounces, click through rates and unsubscribes. This could help you measure your campaign’s effectiveness and can assist you with your future campaign strategy.
This New Year, have you ever thought of giving your website a new look or a makeover - a better online presence maybe. With a “new” you, prospects may find you interesting to read and look at, but the truth is they have been your regular visitors since your website was launched. You just gave them something exciting to look into. How do we do it? Again, you’ve got yourself a New Year treat from us. As online marketing specialists, we do everything and anything we can to help our clients and future clients achieve their goals.
Here are some tips we’d like to share with you:
1. Read your content carefully, all over again. Your website traffic depends on the viewers that go to your site. And why would they go to your website? Because you have the information they are looking for. If you are into analytics, you can check the bounce rate of your site’s traffic. The lower it is it just means your content is A-Okay! But if it is more than 60%, better read through your content, it might not just be working.
2. Visualize your business’ future, do some visuals. Most website earns higher ranks in search engine ranking pages because of interactive images found in each of their web pages. Yes, websites depend mostly on content, but images and visuals do help a lot in making your website “popular.”
3. Be mobile-friendly. Remember the Online Marketing trends of 2012 that we’ve shared from our previous blog? Most websites continue to innovate, and make sure that your website is already designed to be mobile friendly.