Latest News (126)

Thursday, 23 January 2014 23:51

Google's Matt Cutts on Content Stitching

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Via Google Webmaster Help Youtube Channel

Google’s go-to-guy when it comes to SEO matters, Matt Cutts was asked if it’s okay for him to create a new article by putting together a series of thoughts through various sources but cited properly.  The answer was very straightforward, no; it is not a good practice.

Dubbed by Yahoo as the art of “stitching,” this technique was frown upon not just by search engines but by many. Since what it does just copy a lot of personal thoughts and ideas by others without the other have to think about it.

Remember that having well written original content will add more value to a site than having a copy & pasted one.  But if the gathered data and information are necessary to an article, what you can do is present them in a new light and simplify them.

Don't know what to do with your site's information? Use them and turn them into a beautiful article, a great infographic, or an informative press release.

The Northern Office-Innovative Marketing is known for having great online marketing tips in order to reach the highest potential of these info.  For inquiries call us at (632) 499-1082 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it..

 

Wednesday, 08 January 2014 00:00

Why Your Business Needs a Good Website

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With the modern society’s dependence on the World Wide Web as a reliable means of getting information, web sites became the next big thing to companies when it comes to introducing and presenting their business to the world. More companies and entrepreneurs have started to invest on solid and professional-looking websites that increased their income potential.

Here we have listed some things why business owners must have a good website :

A good website establishes business’ credibility to the world. Website serves as a global online sales kit. It presents the company’s profile, products and services to the world anytime, anywhere!

Having a high quality business web site reflects the company’s credibility, trustworthiness and professionalism in terms of giving services to customers.  And when a company has successfully established customers’ trust, they are more likely stay.

It could mean MORE MONEY. Having a website opens a lot of opportunities. It builds a brand and most importantly, it also attracts prospective customers.

Ranking in search engines is definitely one thing business owners should aim for if they want to get the most out of their website and earn from it. We highly advise companies to make use of the "white hat (Google/Bing friendly) way of doing SEO in order to get the best results.

It’s easier to tell how business is doing. With the help of modern tools for monitoring web performance, it is easier to track if the website is doing well. It tells which service pages are mostly visited and clicked and which are not. In short, the advantage is that it helps business owners identify its strength and find room for improvement.

It generates potential customers. Few months ago, we published a blog post that tackles about the basic needs of a website in order to become successful; and in that article we made mention of having social media links and share button to make it easier for people to make recommendations. For example, a simple online sharing through social media can result to more traffic; and more traffic would eventually increase until it becomes a lead.

The Northern Office – Innovative Marketing is a marketing consultancy firm that handles professional website development, redesign and optimization services for different companies worldwide. Need assistance with your website? Contact TNO at (045) 499-1082 or e-mail us at This email address is being protected from spambots. You need JavaScript enabled to view it.for a free consultation. 

Thursday, 02 January 2014 16:51

The Myths and Misconceptions on RWD

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The Myths and Misconceptions on RWD

Part III of the blog series takes us into the myths and misconceptions that have been acquired throughout the years by web responsiveness.

RWD (Responsive Web Design) is highly recommended by Google as a site configuration. This is important to take note and remember since Google has a market share of 67% when it comes to searches. With this design, Google is able to easily crawl and index a website. It increases the website to rank higher in terms of page rank and page authority because it is able to accumulate the data into one url. Also, it lessens the amount of time to get used to on the site when visiting it on mobile.

Myths and Misconceptions

Like any new idea or concept, there are a lot of things that are yet to be explored and understand with RWD. This resulted into the creations of myths and misconceptions (M&M).

M&M 1: It is not the solution to the website’s content problems. Just because the site had a great design overhaul and is able to adapt to different screen sizes, that doesn't mean that the site’s lack of content is answered. Now more than ever, the site needs to have better content and call to actions words. As site owners, one would like to give its visitors a reason to stay longer.

M&M 2: It is not just for big Brands, companies, and names. It is for everyone that includes small and medium businesses. Local business owners can gain a lot from having a responsive website. It is able to quickly provide the needed information such as contact and location with the use of handy gadgets. This makes the brand more accessible to people.

M&M 3: Dangerous to Typography. One of the things that are often sacrificed is the site’s readability. It’s because developers and designers have the tendency to use device breakpoints rather than design breakpoints. This doesn't have to be. To maintain the site’s readability use ems for the layout, padding, font-size, and margin.  

M&M 4: It makes mobile apps obsolete. Applications still carry an important spot in the mobile world. An app brings brand equity to a company who had a place on one’s digital device. As the owner or the marketing strategy, one has to look into the brand experience that should be provided into the company’s specific audiences. An app is good for frequent users while a responsive site is better for casual users.

M&M 5: It is not just about the design and layout. It is also about the content. Why is this idea being reiterated? It is because many concentrate more on how their site looks like than what their site should have. Remember that having a great site also means good site content.

One by one, these myths are busted with the development of web responsiveness. Each of these statements is mere excuses and reasons for a sloppy work from designers and developers. So before saying yes to a site developer and designer, be sure to have a talk with them about the site’s design and demand on having a great responsive site. With this in mind, one is sure to get the best website design that will be able to adapt to just about any screen sizes.

The Northern Office-Innovative Marketing has acquired vast knowledge when it comes to web developments. This resulted into great insights when it comes to the creation of responsive web design. To know more about web responsive design, we can be contacted at +63 45 499 1082 or be emailed at This email address is being protected from spambots. You need JavaScript enabled to view it..

 


Posted by John Joe Morgan

 

Thursday, 26 December 2013 16:41

The Good and the Bad of Responsive Web Design

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The good and the bad of responsive web design

Whether it be reality or virtually, pros and cons has been present. With this in mind, part II of TNO’s blog series goes into the advantage and disadvantages of having a web responsive design.   2013 saw the rise of the tablet pc, android, and smartphone market. This resulted into an increase in demand for websites to have a responsive web design. Meaning a website should follow the idea of “one size fits all,” or in this case screen sizes. But what does it offer to site owners? Let’s take a look.

The Good Side RWD

1. Easy Tracking. RWD makes the task of tracing the site traffic easy; especially with the site connected to a Google Analytics account. Analytics is able to dissect the traffic information it received from different browsers and mobile devices.

2. Cost Effective & Low Maintenance. Using a flexible code, the need to have a different content is not needed with RWD. The Cascading Style Sheet (CCS) Code enables for the site content to adjust to the screen size accordingly. Effectively lowering the expenses since building a new site is unnecessary. It also doesn’t require checking two different websites.

3. Future Ready. There is no need to worry about new devices that are likely to be introduced in the market. The site can adapt to the device’s screen.

4. Better User Experience. Users are able to experience a consistent look and feel on the site whether they are browsing the site on a tablet, desktop, android, and smartphone.

5. Good SEO. Having a duplicate content is not a problem with a responsive design since your url is okay for all kind of gadgets. It prevents the site from receiving penalties from Google such as the ever lovable Panda. This web design has a great online marketing gift to companies, small businesses, and organizations that is brand reliability. It gives consumers the assurance that what they’ve visited is of high quality, dependable, and trustworthy. But just like any technological advancement, there is a downside to it.

The Bad Side of RW

1. Design. The graphic designer has to design several layouts through the use of wire frames.

2. Development. Converting an existing site into a responsive one is harder compared to creating one.

3. Implementation. The RWD practice is relatively new so there are problems that developers and designers are still unfamiliar with.

4. Resources.  There are little available resources and support that can provide answers to problems that may arise with RWD since it’s still in the process of having a solid foundation of knowledge.

5. Loading Time. This is the downside of a mobile responsive site. The site takes a longer time to load due the html/ccs codes that needs to be downloaded. With all of these disadvantages in mind, one could simply say that making sure that a site is responsive is time consuming. A lot of working hours is needed in assuring that the site is working.

A lot of tests and monitoring on different platforms are done to see if the site looks exactly the way users should see. It may be time consuming but the benefits to both party, the consumers and the company or brand or organization is great. But what do you think about it? Are the advantages outweighs the disadvantages?

Web Responsiveness is time consuming but it has a lot to offer to site owners and its site visitors if done properly.

To interested parties, who want to know more about web responsive design, The Northern Office-Innovative Marketing can be contacted at +63 45 499 1082 or email at This email address is being protected from spambots. You need JavaScript enabled to view it..

 

A Look Into Web Responsiveness, Versatility, and Fluidity

2013 is dubbed by Mashable as the year of Responsive Web Design. And what better way to end the year by creating a series of blog articles, looking into this design practice. The part I of the series focuses on its growth through the years.

Today, consumers are technologically adept; jumping from one device to the other when doing everyday transactions. Trip planning, financial managing, Internet browsing, and online shopping are some of the most common activities done across multiple devices. Plus the fact that people are always on the go, wanting to do things as quick as possible and receive needed stuff and information with just one click. This fast phase of life has given birth to a screen revolution, we now experience.

The Birth of Responsive Web Design It all began with the Wireless Application Protocol (WAP). But it received a lot of negative criticisms because of its poor performance. Mobile devices then started offering internet access, but have limited browser capabilities. But developers were able to come up with a simple solution through HTML. By the time iPhone was out, mobile sites tend to have a separate and different code from their desktop counterpart. Developers had to maintain two different sites.

But people expect to experience the same look and feel on a website even if they use a desktop, a laptop, or a smartphone. This situation resulted to the idea of having a responsive website. The term “responsive web design (RWD)” was coined by Ethan Macrotte in May 2010.  He was inspired how architects are able to plan and create a technology that enables it to interact and influence the elements in the surrounding area such as humans and its environment

Defining Responsive Web Design

RWD refers to the ability of a website to bend and adapt to different screen sizes and mobile devices. According to Macrotte, responsive design has three distinct parts:

  1. Flexible Grid is all about the adaptability of the components into different environment or in this case the screen sizes.
  2. Flexible Images is about having a media that are versatile in context and can be controlled by overflow or fluid.
  3. Media Queries is important since it is the final layer in creating a responsive web design. What it does is make sure that the design is optimized on a variety of viewing contexts. This also helps to easily notice the errors present on different screen resolutions.

Without all the technical jargons, a responsive design is about not being boxed and restricted into one size. A web design should always wear the idea of one size fits all, or in this case one look fits all.

Why Care About Website Responsiveness?

It is important for brands and companies to adapt to the changing times. This is why from the traditional media; they are now using the new media or the Internet in reaching out to their audience, industry, and the rest of the world. Things have gone global. The same idea applies to a website’s success and survival today.

A website that is able to adapt into different screen sizes and types of devices is meeting the global demand. In doing so, companies are able to increase their credibility and provide people good user experience when scrolling the site. But remember that not all website needs to have a responsive site. Web responsiveness has put the playing field of web marketing into a new whole level. Consumers are likely to engage more on a versatile site than a one that isn’t.

To compete globally, The Northern Office-Innovative Marketing makes sure that their client’s website is responsive. If you need help contact us+63 45 499 1082 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it..
 

Tuesday, 03 December 2013 00:00

Why Invest on a Mobile-Friendly Website?

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Why Invest on a mobile friendly website

A study conducted by Google and Ipsos OTX concludes that 81% of smartphone users around the world use their mobile phones for internet browsing. It is very possible that after a few years, more users will browse the web through mobile devices than PC’s.  Due to its demand and functionality to the increasing smartphone users worldwide, the digital online world has embraced the mobile optimized concept.  Businesses are now beginning to recognize the value of providing mobile web users with excellent browsing experience through a mobile-friendly responsive site.

We have put together a list of advantages on having a mobile optimized website that are worth considering:

Enhanced browsing experience.

The key elements of having a mobile friendly website are compatibility and convenience. Users use their mobile or handheld devices for browsing because they are handy and easy to use. They expect to make handiness count by browsing through a website that is accessible and WORKING on their devices. Mobile websites are specifically intended to give better user experience on hand held devices in terms of speed, usability and scalability.

Faster Loading Time.

Mobiles or handheld devices usually have slower connections; however, users are expecting sites to load as fast as they do on their desktops which is why mobile optimized websites are designed to load quickly while providing the same quality, functionality and security as s typical desktop sites does.

User engagement is easy.

User engagement is easier to push since you can always initiate interaction because of its mobile-specific features such as share, click to call, QR code scanning, mapping functions and a lot more.

Reach growing mobile audience.

Mobile devices are widely used because of their ability to immediatelybring online media as it opened the doors to constant connectivity and opportunity to connect with other users.Having a mobile friendly website helps lessen the barrier between you and your target audience and builds up your mobile presence as it opens up opportunities of being shared and be accessed by a wider range of target audience. With the increasing number of smartphone usage, mobile optimization has now become an important factor in building websites.

The Northern Office – Innovative Marketing Support can help make your website turn out well for viewing on mobile platforms such as IOS and Android devices. For more information, email The Northern Office at This email address is being protected from spambots. You need JavaScript enabled to view it. or call +63 45 499 1082.

 

Wednesday, 20 November 2013 00:00

Content Marketing For Your Business

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content-marketing

The Northern Office Innovative Marketing Support presents a creative infographic on how its team executes content marketing strategies for clients worldwide.

Content Marketing is considered as one of the most powerful and most used marketing technique that involves sharing of valuable content for the purpose of getting customer engagement. More and more companies are investing on their content marketing strategies as its lead generation effectiveness has been proven many times. Through content marketing, not only will you improve your online presence but will also help boost your ROI.

For more information on content marketing, feel free to call us at +63 45 499 1082 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Posted by John Joe Morgan

Wednesday, 23 October 2013 00:00

Five Signs That Tell You Need A Website Redesign

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Five Signs That Tell You Need A Website Redesign1. Everything looks old and outdated. If you haven’t done any updates on your website for years after its creation, then I am sure there’s no need to ask if you should go for a redesign or not. The thing with websites is that once they are created, updating will always be a continuous activity. As technology quickly changes, so is your website’s need to go with these changes. Take this as a step to a better corporate/brand/business identity.

2. It’s dry and boring. A blog article entitled How Design Drives Your Website explains how design helps attract more people in visiting your website. With the world paying a huge attention to visual content nowadays, the necessity of design in websites is definitely something not to be ignored about. Read the article on Seven Website Design Rules and learn some tips on how to build nicely designed websites.

3. It doesn't work well. Nothing can get worse than having a website that exists but does not work. There are a lot of reasons why a website would not work well. Top reasons are: a) Poor coding b) Poor SEO c) Poor design d) Poor hosting service While there’s nothing wrong with relying on free services, professionally made websites often go for full-service (paid) services because they provide the complete services and maintenance that website needs that result to better outcomes.

4. User interface is not friendly. One of the things you should consider when you’re deciding whether to have a website redesign or not is the functionality of its user interface. The article Ten Things Your Website Should Have mentioned the importance of easy navigation to users as these serve as guides that should take your visitors to the information they are seeking for quickly and easily.

5. It does not serve its purpose. A website does not serve its purpose when: a) it does not generate traffic, b) it generates traffic but does not gain sales. If either of the two is happening to you, then it is time to take a step forward and do something about it. This may be a good time to find rooms for improvement and analyze if you executed your marketing objectives very well. Here are some good questions that will help you determine your website’s problems.

  • Were you able to get your customer’s attention?
  • Do you give worthy and helpful content on your products/services or put whatever is available?
  • Do you give opportunities or actions to engage them, like special offers, trials, tips, etc..?
  • Were you able to provide help or assistance?
  • Do you give an explanation of your products/service benefit or you’re just focusing on the features?
  • Do you use other platforms or link building methods to add up on your web presence?
  • Do you give visitors any means to contact you?
  • Were you able to answer your visitors’ FAQs?
  • Does your website look trust worthy?

NEED OUR HELP? Send us an email right now and tell us about your website’s needs and we’ll advise some tips on how we can help.Contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call at (632) 499-1082 to avail our free consultation.For years, The Northern Office – Innovative Marketing Support has been creating, developing and managing ranking websites for different companies across the globe and in the Philippines. TNO provides a complete range of website development services, SEO, inbound and outbound marketing, multimedia marketing service and sales support.  Visit www.thenorthernoffice.com. 

 
Video Credit: Portent

Josh Patrice just released a webinar, providing tips and information to small business owners when it comes to their Search Engine Optimization (SEO) problems and needs.

He reiterated the importance of  fully utilizing the social community to successfully establish an online presence of a company and spread brand awareness.

It can be concluded that the SEO works does not simply stop on optimizing a site.

It is a combination of good content marketing and customer engagement on different social networking sites such as Facebook, Twitter, Linkedin, Foursquare, etc.

If you don't have a clue on where to start when it comes to SEO, call us at at (632) 499-1082  or email us at This email address is being protected from spambots. You need JavaScript enabled to view it. for a free consultation.  

The Northern Office – Innovative Marketing offers good content marketing, website design, and social media strategy to our clients. TNO also provide sales support, multimedia marketing services, and monthly reports for small business owners. 

Get Site Traffic With Great Fold Design and Good ContentThe idea of being above the fold had crossover from newspaper to the Internet. Its goal is to catch the attention and interest of readers by placing the most important news on this part. The same goes for the Internet. This position is given to the most integral information about the company such as its name, feature, and social media like/share button. This is a part of a site users see first. It does not need to be scrolled down. Readers are said to stay more and read more when place on this part.  

It’s Okay to Go Low

But that doesn’t mean that being below a page cannot work. Today, many brands have adapted  the idea of scrolling down below the fold. With the creation of a mouse with a scroll ball, and smartphones, people have become accustomed to scrolling. Sites have become more flexible. They are able to change their resolution from a desktop or laptop monitor to a smartphone screen.Many studies have confirmed that more user engagement are generated below the fold. But with this scenario, the challenge of how to make sure the user continues on with reading the site until the end arises.

Keeping Up With the Engagement

There are two things that will make a person stay on the page longer. These are good content and beautiful design.

Yes, it may be tiring to hear the same thing over and over again. But having good content really works. Content really is the king. People are on the quick search for things. If the site is filled with nonsense drabbles then visitors are likely to go away at first glance. Avoid using the same old information. If it cannot be avoided, present it in a new way. By listening to what is being talked about in an industry and the latest trend in the world be it in the entertainment or fashion industry, content can be curated. Giving a new and refreshing take on a topic that has long been discussed using the same view.

Besides good information, having a good web design should be taken into account. Humans are visual beings. People are attracted to a great mixture of contrasting colors. With this in mind, many sites started using the Parallax scrolling which has been around since the 1940s. This is a computer graphic technique that creates an illusion of depth. The background moves slower than the foreground. Through this interactive fold design, companies are able to keep users engaged. Users are motivated to stay because something new happens with every scroll down. It gives a company the opportunity to share their story about their brand and product. Its design provides instant feedback from visitors.

So be sure to keep this in mind, by having the right blend of content and design, users are definitely going to stay longer on the site. This makes the engagement long lasting and memorable.  But remember not all sites need to have an interactive design. Be sure to evaluate one’s site first before changing anything. Sometimes, good and reliable content along with a simple design is all it needs.

Don’t have any idea on what to do with your fold? Call us! The Northern Office-Innovative Marketing has the experience and knowledge when it comes to web design. We provide great insights on what clients can do for their site to look great from top to bottom. For more inquiries email us at  This email address is being protected from spambots. You need JavaScript enabled to view it.m or give us a call at (045) 499-1082. Posted by John Joe Morgan