The world of social media has its own ups and downs last year. To give you a quick look back in the past, here are the highlights of social media revolution in 2014.
Roundup: Social Media Trends 2014
The Switch to Visual Social Media
Few of the major trends that hit 2014 were the proliferation of image-centric social networks like Pinterest, Instagram and Snapchat which only shows the continued shift of web users to more visually enticing content compared to the beginning years of social media.
Micro-Video Sharing Platforms
Though YouTube has continued to make a big scene on the number of views per day, some brands have opted to micro-video platforms like Vine and Instagram which simplifies everything down to a 10-second video. The moral lesson of the story? LESS IS MORE.
G+ Still Deserves an Applause
Just when everyone thought that Google+ is on its way out, the world’s most popular Search Engine introduced G+ users to social signals and HTTPS encryption. This development gave a spark of hope to SEO experts and digital marketers who are struggling to boost their page ranking.
Second Attempt for the Social Media Limelight
While on the side, MySpace attempted to re-engage users but looks like it failed and Foursquare revealed its new logo and major transformation of its features.
Hello Social Media 2015!
Before we give our social media forecast, here are some figures that will make you convince why some social networks will remain dominant this 2015:
Social Media Status Today:
These figures are expected to substantially increase as we count new days this 2015.
The Power of Social Media Adverts
As companies see more exciting ways to promote their products and services online, the social advertising trend from 2014 from where we saw Snapchat’s first ad, video ads on Instagram, auto-play video ads on Facebook and a wide variety of Twitter cards are expected to continue this year with new and enhanced features.
Considering a worldwide mobile penetration of 93%, major social networks are expected to improve their mobile presence that can bring the most convenient service to their followers.
Twitter, as one of the most popular social networking sites has more than 80% of active users who accessed the site via mobile last year. This clearly indicates that Twitter’s new “mobile first” value proposition has been put into practice.
Privacy and Anonymity
“Nothing is kept private on the internet”- is this social media mantra still stands true?
Though the internet help us connect with the rest of the world through constant exchange of information, some internet users demand for anonymity that can help them set a fine line between what is worth sharing and what deserves PRIVACY.
With this sentiment, new platforms like Whisper, Ello and Facebook’s Private Messenger app features independent messaging rooms that can let you interact to a selected group of people without the rest of the world knowing.
On the positive side, these new applications can help users to protect their privacy and anonymity while still enjoying their presence on the internet community. But on a business perspective, this trend can cause a slight draw back as it can limit interaction between brand owners and consumers.
Social Video Marketing (SVM)
Social media experts define SVM through this formula:
Social video= Social Media+ Online Video + Creative Marketing
Social videos like Instavid, Vine, Snapchat and and Hyperlapse (Instagram’s standalone video app) are different from the traditional TV or radio ads in terms of style and execution. They are short, straight forward and use a lot of creativity to create a great impact to its audience without the need to spend a huge amount of money!
With these up and coming social media tools, it can really be hard to know exactly where to commit your time, effort and resources. Learning lessons from your past mistakes and lending ears to the ‘unheard’ sentiments of your audience can be a big help to draw up a successful social media marketing plan for 2015!
Did you spot any ‘social media rising star’ for 2015 other than what we have mentioned on this article? Feel free to share your comments below!
A recent study shows that 86% of people skip through TV commercials and this clearly illustrates how the digital age has changed the buying habits of consumers. Most consumers (including you) would prefer to check for the products or services they want on the internet than on any other advertising platform because this is the easiest way for them to find and review what they need.
Surprisingly, inbound marketing has something to do with this paradigm shift in the business world today!
So what is Inbound Marketing?
Inbound marketing uses the internet as its primary medium to communicate with consumers. It focuses on creating and sharing content that will attract prospective customers to check your website and induce them to try the products and services that you offer.
Inbound marketing requires the right content to be in the right place, at the right time in order to optimize the delivery of the desired information directly to your targeted consumers. To achieve this, you should understand your customers’ interests and behavior to make communication with them a pleasure but not intrusive.
With the proper execution of this modern marketing method, it can turn complete strangers into regular customers and promoters of your business.
Inbound vs. Outbound Marketing
Meet our two pals on this blog...
Mr. Inbound Marketer is a modern marketer who relies on earning people’s interest by creating and sharing engaging content on websites and through social media channels. He also believes that it will take more time and careful planning to get the attention of consumers than a 30-second exposure to your company logo on an advert.
Mr. Outbound Marketer uses “old or traditional marketing” approach to introduce products or services to customers. Outbound marketing uses more conventional advertising tools such as TV, radio, magazines and newspapers.
The Bottom Line
Inbound marketing has given an effective and easier method to consumers to find and research the products and services they need before buying them.
Inbound marketing is foreseen to progress in the coming years as costumers continue to flock to the internet and take advantage of the booming internet marketing industry.
We can help you create and implement inbound marketing strategies that can help you achieve growing sales numbers at a lower cost-per-lead. The Northern Office combines Search Engine Optimization (SEO), Social Media Management (SMM) and Content Curation to help your brand reach a wider range of target customers.
Contact us at (+6345) 499 1082 or visit our site at www.thenorthernoffice.com to get more insights on how we can help you with your inbound marketing needs.
Content remains king when it comes to websites. With appropriate and up-to-date content on your site, you will increase traffic and improve your company reputation with site visitors and the search engines.
Each and every article you have written should have its own contribution to make about your brand or company. You are not only writing for the sake of having something to post on your blog site or newsfeed, but your time and effort should always lead to an ultimate goal and that is to convert your regular readers or followers into regular customers.
Creating SEO-friendly blogs can be a little bit tricky, but these tips can help you find more ways on how to turn your blogs into something exceptional to readers.
Draw Up a Plan
Blogs are stories that lead your audience to a target destination. If you do not set a clear path on where you want to take your readers, your article will lose value. Asking yourself these questions can help give more merit to your article:
You should know how to choose topics that appeal to their interests. Find reliable sources that can help you discover the most read topics, why it is so and how you can create unique content out of these topics.
SEO Tip: With a wide array of free web and social media tools, there is no reason for you to play the guessing game about the most talked about topics on the internet.
Want an easy way to find out? Google Insights is a web-based tool can help you get the most searched terms at a specific point or period in time. Google is undeniably the most popular search engine of this generation and it won’t hurt if you will take advantage of their available metric tools.
Be a Generous Blogger, not a Miser
You are not a blogger just by name. You are sitting there for a purpose and that is to share, so be generous with your content and ideas.
Now that you have a clear set of objectives, it is time to get the job done. Think of your blog as a platform to let your brand or company communicate with its target audience. Since readers trust you on this area, you should talk with expertise and never leave any unanswered questions. You are writing to help them understand not to leave any mystery unresolved.
SEO Tip: Creating creative content should always start with the title. Readers won’t look anywhere but the title whenever they are deciding if to read an article. And for serious SEO talk, do you know that your title is amongst the first things that Google consider when indexing a page or deciding whether your site is eligible to appear at a higher rank?
Now, that is a big reward for reading our article right?
Find the Exciting Pieces of your Craft
Your blog also needs exciting bits that can get readers attention from the start to the end of the article. Find more relevant ideas that can perk up a normal flow of content and do not just share exciting content but make sure that it is also useful.
SEO Tip: Search engines generally assume that a blog post that has a few more links to it has more authority than one that has not. Links to previous blogs can also add excitement/interest for readers because they get more information as they go through the article.
Just don’t overdo it because Google may also penalize you for going overboard.
Spread the Wealth!
Ending up with a well-written blog is a treasure for bloggers. Once your blog is ready, it is time to share the good news with as many readers as you can!
The fruit of your labor deserves recognition and this one can be done more easily with the right social media channels.
SEO Tip: In order to maximize your blog exposure online, be sure to apply tags to your post. Tags provide a useful way to group related posts together and for web users to easily determine what your content is all about. As a rule of thumb for bloggers, five to 10 tags are a good number to let your blog be a candidate for higher Google ranking.
To revisit an earlier sentiment, content remains king. But in order to remain in the throne, you should come up with quality content that attracts and earns the trust of site visitors. If you still cannot find the perfect formula on how to achieve this, we can help you!
Contact us at (+6345) 499 1082 or visit our site www.thenorthernoffice.com for a web content analysis from our seasoned content curators.
How Site Speed affects Your Website?
As we continue with this topic, this week we will reveal how site speed affects your consumers’ buying behavior.
Most of the time we consider aesthetic design and the appearance of our website as a top priority and end up ignoring its loading time or site speed without realizing that this is also a major contributing factor to the overall success of the site particularly amongst new or potential customers.
Not surprisingly, slower page response rates do result in a higher rate of page abandonment by online shoppers. What does surprise is by how much! In the USA, customers typically expect a web page to load within 2 seconds or less and if not, they will abandon the site and are less likely to visit it again. This is just one of the major factors that you need to know about site speed.
The infographic below can help you with some of the others:
Many online consumers will abandon a site if it takes too long for a page to load; and the slower the load speed, the more customers’ satisfaction decreases.
80% of online consumers who experienced unacceptably slow site speed will never return to the site.
Site Speed on Mobile Phones:
31% of web users say that they expect site speed to be a bit slower on their mobile device by comparison with their desktop units.
Compared to desktop users, most mobile internet users are willing to wait for 6-10 seconds for a page to load on their phones.
Common Issues When Accessing a Site from a Mobile Device
73% of mobile internet users say that they have encountered websites that have a very slow loading speed.
51% say that they’ve encountered unsuccessful page sessions because of sudden errors generated by the site.
48% of mobile internet users say that they have encountered a website that is not mobile-friendly and which was therefore difficult to read/view, let alone use.
The BIG TRUTH
A 1 SECOND DELAY IN PAGE RESPONSE CAN RESULT IN A 7% REDUCTION IN SALES CONVERSIONS
We still have more internet marketing tips to share! Next week we will talk about how online reviews can affect product sales. For now, enjoy reading our blog and don’t forget to click the share buttons below!
Do you need expert web marketing advice? Get your initial online consultancy for FREE! Call us today at (+6345) 499 1082 or visit our site to view the complete list of the internet marketing services we offer: www.thenorthernoffice.com
The internet is considered as the marketplace of the future. More than just being an effective channel for current events and information, the internet also serves as a gateway that connects customers and consumers to businesses and vice versa.
There are more than 2.5 billion internet users worldwide and behind this figure is a great opportunity for you to turn each of the active internet users into a customer when you have the right tools at hand.
In this article, we will take you to the different social networking platforms ideal for businesses and how you can take advantage of them to capture a larger share of market.
The Top 5 Social Media Sites We Recommend for Your Business
Founded in 2004, this is still the world’s largest social networking site. This social networking site has 1.28 billion monthly active users or about one-sixth of the world’s population.
How can it help your business?
Facebook is an effective platform for business-to-consumer (B2C) transactions i.e. people who buy and use your products.
If you are a business starter, this social media site can help you introduce your products and services to your targeted audience more easily through its streamlined features and interface. Its popularity is one of the main reasons why it is easier for companies to use it in order to promote brand awareness and generate word-of-mouth marketing.
Facebook also features Business Pages and free insights and analytics that can let users gauge the level of success of their marketing efforts based on audience interaction and feedback.
The power of 140 characters can change your business via Twitter. Compared to other social networking sites, Twitter has more users who access the site through mobile devices, primarily those who want to get fast and accurate information while ‘on the go’.
How can it help your business?
Twitter is considered as a great tool for directing people to your website to generate leads.
If readers trust your expertise based on the quality of the content you share, they're more likely to visit your website. Twitter is also an essential tool to promote events, news and important advisories about the company.
Founded in 2002, LinkedIn is a business-oriented social networking service. Its main objective is to allow users (workers and employers) to create business profiles and build connections which can lead to real-world professional relationships.
How can it help your business?
LinkedIn is considered as a primary network for businesses, particularly B2B companies.
As a company owner, if you want to extend your network and find potential partners and employees, this social networking site is for you. LinkedIn can also help you pick up the trends in the marketplace and build your business profile online which can serve as a reliable reference to anyone who is interested in checking on your career background.
Google+ is a social networking service owned and operated by Google Inc. It is not simply a social networking site, but it also has an authorship tool that associates web content directly with its owner or author.
How can it help your business?
Google+ is a breath of fresh air to key consumers who may be on the lookout for a new social experience outside the traditional social networking sites.
Its integration with other platforms like YouTube and Gmail is also another great way to extend your market reach without even stepping out of the Google+ environment.
With its special features like Authorship and Publisher, you can let web users recognize you as the ‘face of the business’ when searching for your articles or related posts on the web.
YouTube is considered as the most popular video-sharing site. This social networking site lets people store videos online and share them with others.
How can it help your business?
With more than 1 billion unique visitors each month and four billion views per day, YouTube can be a useful marketing channel for your company.
YouTube lets users create and share videos not only within its community but even across other social media platforms.
This site can also let you post tutorials, presentations, webinars and testimonials to capture the interest of your audience towards the products or services you offer.
The Booming Social Networks
If you want to explore greater marketing opportunities out of the mainstream social media channels, here are some of the booming social networks we recommend:
Image-centric social networks like Pinterest, Instagram and Snapchat are starting to find their place in the social networking community as they continue to gain loyal followers on their sites.
If your company wants to find more creative ways to reach younger audiences, these sites can help you.
And one more important thing that you should remember, image-centric social networks like these three are more suitable for companies that want to promote a habit-forming product to its followers.
All it takes is less than 60 seconds to promote your brand and that is exactly how micro-video works!
Micro-video is a short form of artistic video that aims to draw the attention of the audience and have them cling to it until the last second.
If you want to take a more experimental approach to your online marketing, Vine and Instagram, as the leading micro-video platforms, are worth a try. Just a hint, Vine allows 6-second videos while Instagram allows 3-15 second videos.
At The Northern Office, we believe that social media has evolved into an important online marketing medium of which businesses must take advantage. Social media success does not end once you select the right social media tool, CONTENT still remains as a key player in order to become 100% effective to your online followers.
Currently, the internet is the premier marketplace due to the convenience it offers to consumers. But, as business site owner are you aware of how your products are being assessed by your online consumers before they finally hit the ‘buy’ button?
Design, site speed and product reviews are considered as the ‘great influencers’ on the purchase decision of the online market.
As visuals play a huge factor in attracting and keeping the interest of the readers on the site, we put together this infographic so it's in plain text (LOL!!!)
92.6% of people say that visuals are the top influential factor affecting a purchase decision.
Products are assessed within 90 seconds this is alll the time you have as consumers make quick initial judgments on whether they need to purchase it or not.
More comprehensive-looking photos and alternative images can lead to 58% more web sales but, 25% say that their reason for product return is because the actual product did not match what they expected. Therefore, accurate product images are important.
31% bought the product after being influenced by the video; 1 in 2 customers have more confidence in a product after watching an online video.
Hang in there, because we will be sharing you more infographics about this topic! Some thoughts to ponder before we reveal our next infographic: Is three seconds loading time fair enough to let web visitors stay on your site?
Do you need expert advice on internet marketing? Call us today at (045) 499 1082 or visit our site to view the complete list of the internet marketing services we offer: www.thenorthernoffice.com
The digital revolution has changed the business world. A recent study estimates that over 90% of marketers rely on social media to promote their products and services with the help of online advertising tools. Most of you think that writing an article which is used for advertising purposes is as easy as 1-2-3 but the truth is content marketing can be one of the biggest challenges any writer or internet marketer can face. Counting on enticing and shareable articles at the same time can be exhausting at some point knowing that you need to consistently keep an eye on what topic is hot or is a flop in the internet community. But, do you need to do it alone? Of course you won’t have to. Readers can also be good contributors of unique and enticing content. Here are some ways on how to make content marketing somewhat easier:
Your followers have their own insights and opinions about your brand and all you need to do is ask them. Online polls or surveys can help you gain valuable insights on their overall impression about your content (and brand, service or product) which can lead you to better content management.
Building an effective content engagement relationship between a company and its consumers is not hard if you know how to return the favour. Posting an online survey is a favour you will ask from your followers to get their valuable insights about your website, but, what will they get from it? Take a look on the user profile of your followers and try to figure out their needs based on the products and services you can provide. If you are an owner of a clothing line, why not suggest a few tips to your younger audience on how to find the best prom/school dance dress?
Improving your site’s reputation and likeability can be more powerful if there are fans or consumers who collaborate with you. Most of the social media pages nowadays encourage their followers to submit photos, videos or even stories on how they enjoy their products and services. This content marketing approach can be more effective if it goes along with a promo or contest.
Challenge your followers by asking them random questions or polls that help them (and you) gain informative and useful answers that are also worth sharing. Just make sure that your choice of topics is still aligned with what your brand or company can offer. The gist of this article is how to continuously entice your audience to contribute, discuss and interact through more powerful subjects or course of topics that will help you promote your website through earned media rather than paid media.
The impact of social media has taken everyone by storm. Research shows that almost 80% of internet users worldwide have their own social media accounts where they spend most of their internet usage. Not only that, social sharing is not only a thing for students or moms away from home because Facebook has helped 70% of marketers find and acquire new customers for their business. If you are an internet marketer, seeing these figures will definitely make you fall off your seat, understanding them will brighten your future when it comes to your career path. But these figures do not tell all when it comes to online success. As we all know, mistakes are inevitable, but committing mistakes on your social media accounts are irreversible like the impact it can lead to your business. Here are some helpful social media rules for your business.
Always make sure that you are providing the right information through your social media pages. Keep the most crucial information like contact numbers, email address and website link simple and easier to recognize.
Social media pages are created to represent your company within the internet community. Do not link your personal connections on these pages to avoid mixing your personal life to these platforms intended for business.
Every person has a unique preference when it comes to the products and services they need. Do not force any follower to like your page or recommend it to their friends. Asking them once is enough for you to know if they are interested or not.
Facebook offers hundreds of applications but not all of them are applicable to your business. Choose only those applications that can help you improve your page. Another rule of thumb, do not send notifications or any game invitation to your followers and do stick to business talk.
Limit your posts on social media accounts in order to stop any of your followers hitting the ‘unfollow’ button. Everyone has their own matters to handle and do not let them get tired of reading updates from you on their news feed.
Customers pay attention to the little things you think don’t matter to them. Poor grammar and spelling can break the chain of professionalism and trustworthiness. Make sure you check your post before you hit the OK button.
Customers can easily tell if you are in interested communicating with them. Do not leave messages unattended or keep friend requests waiting for too long. Once you opened a social media account, make sure not to beg off halfway.
Do not turn down any friend request unless you see it as a threat or of no benefit. Do not let a good chance of increasing your online presence pass by with the wrong decision.
Do not look for praise and approval from target customers by posting negative sentiments against your competitors. And do not let other people say it on your behalf.
10. Safeguard your account through advanced security settings
Do not let anyone tag you with humiliating photos that can affect your profile indirectly. Limit and restrict your account’s features before this happens. With the easy navigation that most of the social media sites offer, it is imperative to follow these handy reminders to maintain a good online reputation for your business.
One of the most key processes in search engine optimization (SEO) is link building. For most link building is abandoned because the task itself eats up a lot of time, patience and can cause endless frustration.
Is there an alternative way to build links? Perhaps the question should be, “what is the proper way to do it?”
Early tactics of link building revolved on a “more links=higher rankings” strategy. Though still there's still some truth in that today the number factor is now linked with a variety of other influencers. But the numbers game seems to blind a lot of people and they either fall for "black hat" SEO company spiel or go ahead and make things bad for themselves.
Here are some of those worst link building strategies that are being practiced:
Directory submission – adding your website to generic directories.
Online page creation – composed of photos and text content relevant to your industry, filled with keywords.
Forum link generation – including your site link on signatures when you post in forums
Link exchange programs –purchasing links and publishing them in random link exchange platforms Website owners often find it appealing to get backlinks that are easy to grab.
But it is all about having a concise concept and approach.
There is a quality link building strategy that works. It may take a little more time and effort but if your organized and have the tenacity to see it through you will be blessed with lots of link loveliness!
Create Relations, not just numerous backlinks
Instead of focusing on how to score tons of backlinks, reach out to fellow site owners or bloggers, interact, and share topics which kindle similar interests. Remember to address them properly in a personal and sincere manner. Invite them to contribute to your blog and eventually get asked in return. In forums and social media platforms, genuinely participate in discussions instead of posting messages with no relation to the topic just for the sake of promoting your link.
Fresh and Appealing Content
Engage readers with fresh and appealing content; content generation drives any modern strategy of SEO. Learn what is current and now, and know what your audience wants. If you have to make events, giveaways or promos to be recommended, do it to leave good and memorable impressions. Also, you can share valuable information like instructional blog entries or studies about problems commonly occurring in your site’s niche. Given that the number of link building strategies will continue to change and multiply, the limitations you will face depend on your own capabilities. By building relations as top priority, this serves as your best investment to the constantly changing world of SEO strategies. Need help in SEO strategies like link building, social media and website content creation?
Philippines’ marketing consultancy firm,
If you are using Twitter as part of your online marketing efforts (which you should really be doing), you should know by now how the power of 140 characters can either let your audience notice or dump you on their news feed.
Twitter is the key social networking platform to people who are ‘always on the go’. If you are a business person or a full time mother who has too many errands to attend to, your attention span when it comes to your online activities is shorter than the norm. Twitter is an effective communicator for people who only want straight forward news and information.
It’s a cliché that questions always require answers or correspondence. But when it comes to Twitter, finding the right questions to ask to your audience is the way to gain higher level of online engagement.
Before we can let you take a bite on our main course, have you done a quick status check on your Twitter account lately? How is your Twitter account doing since we shared this article with you? http://www.thenorthernoffice.com/philippines-marketing-blog/page/3/
Here is a quick recap on how to check your Twitter status:
Status Check #1: How many followers do you have? Are you contented with these figures?
Status Check # 2: Did your chosen keywords for hashtags worked? How many successful Twitter chats you had during the last few months?
And lastly, Status Check # 3: how many followers replied, retweeted or marked your posts as their favorite item? These 3 main factors are clear indicators whether you went to a level higher on your audience engagement or it’s the same old thing.
If you think you are not yet satisfied with the results, it is time to pay attention to your posts and use thought-provoking questions that can entice your followers to participate.
The ‘Feelings’ Question
According to marketing experts, the greatest weapon that you can have on your e-newsletters, email campaigns and other online marketing collaterals is your personal connection to your audience or customers. Getting the sentiments of your followers regarding your products or services is a good way to catch their attention.
The ‘Test of Knowledge’
Sharing general knowledge trivia and questions to reveal a product or service can get a higher chance of interaction than the use of jargons or puns that only you know. The ‘Number Guessing’ People love to read posts that share numbers and statistics. A tricky question that requires simple mathematics makes excellent bait for your followers.
The ‘Yes or No’ Question
Though this is the simplest form of a question, this is still a powerful one as it requires your online followers to justify their answer through their own insights and opinions. The ‘Yes or No’ question is a proven way to get immediate responses on Twitter.
Always remember, the more creative your content is, the more attention it gets from your audience.
The internet has been considered as the new marketplace at present. More than being an effective channel for current events and information, the internet has also served as a gateway that connects customers to business people and vice versa. With more than 2.5 billion internet users worldwide, there is always a great opportunity for any marketer to become successful online. The only problem is, how he can do it and who will help him to achieve a truthful online success.
Search Engine Optimization (SEO), Social Media Optimization (SMO) and any online marketing effort points on the same direction- Page Rank. Google Page Rank is greatly affected by the rate of traffic that your website creates. Page Rank (PR) is not a sole effort of the website but even your social media accounts contribute to web traffic and this is often coined as off-page optimization.
Easy Influx of Money
The internet is the fastest source of information. If you are a buyer who needs a certain product, getting the help of the internet is the best solution you can have to find links of the potential companies that can offer you the product you want. If your website is not seen right on the first page, there is also a lower chance for you to get your products and services promoted to your target market.
Profit always depends on the rate of your new and returning customers.
Trustworthiness and Customer Loyalty
Web users usually have this common connotation that websites found on top of search results are more likely to be trusted than those on the lower pages. Well, this makes sense when it comes to Google/ Yahoo Trust Rank. This method is applied by search engines to determine the trust level of a particular site that they want to rank higher on their pages.
Customers find it easier to trust your products and services if they will see you on the top page knowing that Google or Yahoo did not bring you on the top spot for nothing.
More Links and Site Connection
Sites with higher page rank are often considered as authority sites. More people will click and visit your site and this creates a good opportunity to get more sponsors and add extra monetary value on your company.
And most importantly, if you have a higher PR, it will only take few minutes before your content gets indexed by Google. Meaning, any update on your site will be easily seen on search engine results page and this will lead to more search clicks and link visits.
As the adoption of smartphone increases, mobile marketing has become a necessity rather than a trend in the digital marketing world.
From websites to emails and applications, the mobile-friendly concept is always strived to be applied as it has grown to be one of the powerful channels in the marketing mix. Mobile Marketing doesn’t only revolve around SMS marketing.
Mobile marketing channels aims to maximize campaigns through the use of emails, applications and websites that easily presents message to mobile users. Mobile campaigns are carried not only to encourage customer engagement but also builds a more personal relationship with audience as it provides convenience, ease of purchase and quicker way of giving their feedbacks. (Image source: xkcd.com)
Building a successful website is not as easy as putting something out there, hoping for search engine robots to crawl them and everything else runs smoothly. A website’s potential to be successful starts from the planning phase. From the time that a company decides to have a website, we always recommend a careful analysis and strategic planning based on what they want and what their business needs.
Here are some of the common reasons why websites fail to gain revenues.
Website is built without proper planning
Some websites are built without any strategic objective or only exist to serve as an online brochure to customers.While there is completely nothing wrong with that, it is sad to know that some businesses are missing out huge opportunities of being able to generate business leads and provide improved service to customers with their websites.
Everything starts from planning. Understanding what the people would seek in a website is a good head start. Business owners should take advantage of their website’s ability to improve their business and customer service.
Lack of content
Failing to place updated content leaves an implication that a company is delivering a poor, low quality or outdated information. This usually drives people away and could drag website rankings down. Content management is necessary to ensure that a company constantly gives out fresh information about their latest products, services, news and other promotions. Most businesses also make use of effective content marketing strategies to reach desired audiences and pulls in potential customers.
Web design is not about how business owners want their website to look; it’s about how their customers will use it. A well-designed website is not only about having sophisticated graphic elements but also having user-friendly properties such as right navigation placement, neat and functional design.
No Social Media
Not having at least one active social media outlet is unhealthy for businesses most especially if they aim to generate leads and revenue from their websites. Social media helps a business reach a wider number of people, gain loyal visits and build networks. Social media platforms like Facebook, Twitter and Google+ are helpful when it comes to announcements and promotions while LinkedIn is the best channel to look for a more niched and professional network. Ignoring Geo Targeting Geo Targeting is a method of setting up a website's intended audience by specifying its target geographical areas. Geo Targeting helps businesses drive online local traffic and also allows business owners to add target centric content in their website. For example, if someone based in the Philippines is on one webpage with a specific geo-targeting set, he will only be shown content that are targeted to the Philippines or have no targeted set. Ignoring Geo Targeting decreases a websites potential benefits such as increased conversion rates and ROI. It could also result to confused searchers, angry customers and even lawsuits.
Unresponsive customer support
Having a good website is meaningless if good customer service is not given. They can deny it but some companies lose a lot of money because of a single unanswered call. The purpose of having a ‘contact’ section in a company’s website is to make it easier for people to reach them. If the company fails to give a prompt response, people will more likely resort to the competition. A company should always give attention to how they handle communication with their customers. That way, they are not only giving people a reason to come back but they are also making their company deserving of referrals.
It is not only the site’s web designer and developer that should be aware on how a web responsive site is made. As the owner of the site, one has the responsibility to at least know the concept behind it and how it is done. Since a business owner shouldn't be ignorant of their own website.
Three Building Blocks of RWD
Here are the three things that every businessman should familiarize themselves with when it comes to web responsiveness:
Start small. Like in any business, it is a lot easier to work small than work big. By doing this, the tweaking that needs to be done is minimal preventing unnecessary large scale changes as the design grows.
Minimum content but maximum impact. The soul of the site is its content. But one should be mindful of the different screen sizes that the site is likely to be accessed. So be sure to create a content that will leave a right and long lasting impression on people no matter what the size is.
Play with HTML and CCS. But it doesn't mean one has to be a pro at it. Just familiarize one about the basic things on what makes a site be responsive in terms of coding.
This is to provide a better understanding of what the site needs and demands in terms of its design, layout, and content. A well-informed businessman leads to success.
Criteria of a Good Responsive Design
To know if the site successfully achieved a responsive design, go and check to see if it the quality of the experience is the same in any given gadget and screen sizes. The branding consistency is there, meaning that it is able to truly reflect, mirror what the site stands for. Making people see, feel, and say, “Now this is the company that I know.” They can sense the familiarity of the brand site no matter what the screen size is. To add more attention to the site, remember that there should always be a call to action on the page.
Meanwhile, on the more technical side of web responsiveness, be sure to look into the site’s white spaces and padding. That in whatever size they may be, the site’s content from the text to images is aligned properly and follows proper information hierarchy. Making sure that it’s readable and not too crowded, retaining the site’s integrity and credibility.
Through this one is able to present the site’s content and information in the best visual way possible on different screen sizes.
Consistency of the design and feel is one of the many advantages of a responsive web design. This leads to better branding and on-line presence. That is why this design is not a fad and is here to stay. It is highly recommended for businesses to have their site adaptable and flexible.