Latest News (126)
Now that you have your own business, it is time for the people to know that it is there. It is the time for your target market to see what you have to offer to them. Do not just settle for those people who will pass by your store. Why settle for less when you know that you can let the globe know about it?
Here’s how:
Have your own website
Put that website up, place all your products and services there. Make sure your store details are also there so people can contact you and visit your store, too. But the most important thing is make sure your website is user-friendly whereas people can easily see what they want to buy and they can check out easily.
How will you have a website like that? Don’t worry, The Northern Office (TNO) can do it for you. We have professional web developers and designers that can put up the web site that you want and your business need. Our web developers will collaborate with you; they will listen to you and make it even better. Our developers and designers follow a process in making web sites that is tested and proven through out the years.
Good content
Do not just stop with the design and user-friendly environment. Make sure you also have good content which will make your website a search engine optimized site. Have your description and blogs written well so that it will rank up in Google search. SEO is the key.
Our people here at TNO will not just create a website for you, we will also put good content in your website. If you have a previous site that you wish for us to redesign, we will also rewrite the content and make sure SEO is being done.
Social Media Management
Almost everyone has a social media account. There’s Facebook, Pinterest, Twitter, Instagram and many more. These are the best places where you can establish your brand. Put up a Facebook page and post your products and services, create a Twitter account and tweet your offer, post all those pictures on Instagram and engage with your audience.
But then, there are so many social media platforms, if you as the business owner will do this, you will spend all your time on social media. Here’s the good news, TNO can do social media management for you! We have experts on social media management that manage all your accounts on social media. They will post and tweet for you; letting the target know about your brand.
Have that increase of sales in no time. Call us and let’s talk about your business!
The Northern Office: From website designing to social media management
John Joe Morgan
Your business needs a website and your page needs some managing, there are many companies out there with different designs and what they have to offer but what are the things that you should consider when it comes to choosing the right company?
Here are the things you should look for when choosing a company that will do your website designing and your social media management:
THEY LISTEN TO THEIR CLIENTS AND THEY HAVE THEIR OWN IDEAS
A website and a social media page is a collaborative work, you tell them what you want, and their team has something for you, too. Then, your ideas come together and come up with even better things for your website and for your social media pages. You tell them the design that you want, and they tell you the design that you need.
THEY HAVE KNOWLEDGE ON RESPONSIVE DESIGN
Yes, they know how to create a website for you, but can they do the responsive design? The website that they will design for you respond depending on the platform and screen size of the user.
THEY HAVE A MARKETING DEPARTMENT
The company you should choose should not just give you web designers, but a team; which means there are web designers, social media managers, marketing managers and graphic designers. If they give you a team, that is guaranteed that your website is really going somewhere. It’s not just going to stay there, unvisited. Because they have people who know SEO and how the content should go, your website and your social media page is going to the right path.
THEY HAVE WORKED WITH DIFFERENT INDUSTRIES
The company you should look for should have worked with different people and clients; in that way, you will know that they have made different kinds of websites and managed different social media pages. Usually, you can see this one in their portfolio.
THEY ARE UPDATED
This simply means that they keep it up with the latest trend when it comes to designing and catching the attention the target market. Technology has a fast pace, so if the company is keeping up with it, they definitely know how to do the job for you.
Hey here’s the good news!
There is a company that possess all of these things! It’s the Northern Office (also known as TNO). Our team here at TNO listen to clients and refine each suggestion and idea that ends up with better results. Our employees are experts in their fields – and yes, our web designers are well versed with responsive design.
Partnering with us means you are going to have your own team, you need a web designer? A virtual marketing assistant? A social media manager? A programmer? Or a graphic artist? TNO has the team for you.
You can also check our portfolio in our website, so you can see whom we have been working with.
So, what are you waiting for?
Contact us today.
The advancement of technology has widened the place for business, systems and websites are being developed to reach more market. Thus, outsourced programming or software development has become a thing and has a lot of advantages such as low costs, faster and efficient. But do you know that there are five steps in outsourcing? Here they are:
1. Know what you need and want
Before proceeding in looking for a team to do the programming for you, you need to know first what your company needs. Does it need a website? An inventory system? An account management system? After knowing what you need, time for what you want. hat design do you want? Do you have suggested platforms? Although most likely, your programmers will know already what to use, you might want to discuss a few things with them.
2. Know your budget
You cannot go to war without your weapons. Same with business, you cannot hire people to do things for you if you do not have the capacity to give them the payment. But here's the good news, with outsourcing it is already considered a fact that you will spend less rather than hiring an in house developer. IF you are going to look for an in house developer, you will have to spend time and money in hiring and training. But if you go for outsourced programming, in just a call, you got a team to do software development for you.
3. Know your developers
Get to know your outsourced software developers means getting to know us, our team at The Northern Office Innovative Marketing (TNO). Check our website or give us a call today so we can start talking about your software and website. Be partners with us.
Looking for ways to do things inexpensive but faster and more productive? Well then, it’s about time to consider outsourced programming or outsourced software development. Since technologies had emerged, it has allowed people to work more collaboratively even at a distance.
But when do you really outsource?
When you have operational tasks that prevent you from focusing on your business strategy. If you want a new system or redesign the website for your business, you will need to hire developers. And that will take your time to screen individual candidates and then spend money for training and other costs. Instead of focusing on your business strategy, there you are interviewing your prospects. But if you will outsource, it just takes a call and you have a team of developers. Outsourcing software development will allow you to get a hold of a new system or website without disrupting the operations in your business.
You have specialized work that your developers are not skilled in. Okay, let’s say you have developers of your own. But there comes this project that you want to do and they do not know how to do it. Where do you go? To outsourced programming, of course. Well, your developer cannot do it so your choice is to outsource.
But where do you look for outsourced programming or outsourced software development?
We are here for you. The Northern Office Innovative Marketing (TNO) has a team of developers and programmers with proven development practices. You can stay focused on other endeavors of your business while we handle your website or system for you. With the right partner, you will get all the support that you need – we TNO will give it to you.
Whether it be developing with an unfamiliar programming langue, website redesigning, or creating a new software for your company, just give us a call and we have the team for you.
Want an efficient system? Or a catchy website? It is possible to have it without costing too much, yet you have a team to do it for you! That’s one of the perks of outsourced programming. Here is more:
Outsourcing Programming Equals Low Costs.
Hiring a new full-time employee to do the programming for you will cost you a lot. You will spend time and money in hiring and training. Then there comes the salary costs, health care and other benefits that your company should cover as well. All of that hassle - just for programming. But hey, here’s something good for you. There’s this ‘outsourced programming’. If you outsource your programming, it will allow you to tap the expertise of broad range programmers.
Want even a better news? We have it here at The Northern Office (TNO), just contact us and there you go, you just have a team of programmers/developers that you need for your system or website.
Code collaboration. Coding is not that easy. That is why code collaboration has become a term. Software development is a collaborative process, so if you will hire just one programmer, how will the collaboration take place?
Here at TNO, we have a team of experts in programming and website designing. They collaborate and use different languages such asp.net, JavaScript, HTML5, and PHP. They use platforms such as Joomla, Magento, WordPress or custom platforms. Our programming team follows a process that will ensure consistency and quality of work.
See the advantage of outsourced programming?Efficiency.
With going for outsourced programming with us here at TNO, you will have a team working for you which means one thing – efficiency. A good quality of work will be done in no time! Our programmers will work with you so they can code in what you want and what you need for your company.
So what are you waiting for? Let’s get your system and web site done!
As a business owner, will you find time to sit in meetings, talk to clients at the same time manage your blog, answering your emails and grow your business? Will you be able to do those while giving yourself and your family a ‘quality time’? The answer is, you cannot. You cannot if you do it all alone.
That is where outsourcing a virtual assistant comes in.
This is the part where you team up with your virtual assistant to get more things done while you have the time that you need for your business engagements that focuses on expanding your business`. Plus a virtual assistant is always there for you and is just a click away. With a virtual assistant, you have someone to do the things for you without even buying new equipment such as computers or a telephone. You don’t even have to put up a space in your office for a table where your assistant can sit because you have your assistant ‘virtually’. See the perks? Here are more:
Administrative work. With a virtual assistant, this means having someone fix your meetings for you, do your presentations if needed and you have someone to give you your accountability reminders. You will know how your week goes because you are being reminded of what you need to do, thus, keeping you on task.
Blogging. Having a virtual assistant can save you more time with managing your blog. Your virtual assistant can do the research for you with regards to the keywords that should be used in your blogs. Also, if it’s okay with you, your virtual assistant can also write blogs for your site whenever you are caught up in meetings and talking to clients.
Social Media Management. Facebook, Instagram, Pinterest, Twitter and many more. There are so many social media platforms that will take a lot of hours of your day if you will be the one who will check each engagement. But having a virtual assistant will free you from doing that. Your virtual
Emails. You can ask your virtual assistant to do email campaigns for you, too. If it’s okay with you too, your assistant can answer your emails for you. If not, at least let her screen them.
Focus on expanding your business and your increasing revenue, hire a virtual assistant to do the other tasks for you.
You can outsource your virtual assistant requirements to The Northern Office.
Contact us and let us help you achieve your goals in business.
Wait, what’s TNO? But first, let’s talk about how your business is doing. Do you get new customers? How’s sales? Is your profit increasing? Will you settle for what you have now or are you aiming for something bigger?
No owner would like its business to go down the drain or stay stagnant. Every owner would like to see the business flourish over time. Who do you go to for assistance? To the top marketing company of course!
That is why TNO - The Northern Office is here for you!
The Northern Office Innovative Marketing (TNO) is a privately owned digital marketing consultancy and sales process consultancy based in the Philippines. We have clients in the country and across the globe.
What can TNO do for you?
Outsourced Marketing
Need a marketing team? TNO is here. Need a virtual marketing assistant? TNO has it for you. Save more time and money while earning more by being partners with us. Our staff are trained to do effective campaigns for your business - whether it be an email campaign, an online ad or a campaign for your website. TNO will have the marketing strategy that will suit your business.
If you also want to join in the trend in social media, we have social media experts that can do the job for you. With the growing community online, having Facebook, Pinterest, Twitter, and a lot more, it is hard to manage all of these platforms at once. That is why, an outsourced social media manager is the answer. Let TNO’s social media experts do the marketing for you and you can spend your time to other matters that you need to attend to.
Outsourced SEO
Let your website be known to all. Have it placed on the top listings of Google. Search Engine Optimization is one of the things we do at TNO. We make sure that your website’s content has the right keywords so that you have a good placement in Google searches.
Let the people know more about your brand through SEO. Let the TNO workforce assist you out with that!
Outsourced Design
Logos, banners or graphics for your website? We got your back! Our team in TNO can design graphics that is relevant to your content and will grab the audience’s attention. Thus, giving your site more visitors.
We do not only stop there, TNO’s team can also design your newsletter and brochures! We have competent professionals who will accomplish all of these for you and your business.
Outsourced Programming
TNO has developers that can create your website, or improve the existing one. Our developers will work you with regards on how you want your website to look and what you want to put in it. Our developers will make sure that your page elements and your interface is user-friendly that will increase traffic and generate leads.
Your website is your image online that is why it is important for it to have the correct content that will give you a better placement in searches; TNO’s workforce can take care of what’s there to improve on your website.
Why TNO?
The Northern Office Innovative Marketing has been successfully helping its clients for 13 years. We have established systems and good marketing strategies that work for our clients -- and these will work for your business.
Our staff are trained to do the work for you. Let TNO assist you and see your sales flourish as your business expands.
Call us today!
Technology has broadened the paths for businesses to reach their target market. Various applications such as emails, websites and other social media platforms has risen and are now tools used for business. E-commerce has become a thing.
Now, why should you put up with the trend and do business activities online? Why should you embrace e-commerce?
To attract new customers. Grow your business and gain new customers online. Not all people will pass by your physical shop -- but the internet is there, almost everywhere. Studies shows that 3.77 billion people use the internet, so putting your business online would really attract many new customers. Just make sure you have the right strategies for doing the business online.
Build your brand. Flag that name of yours online and tell them about it. Boost your brand awareness and establish a good image online. As you launch your website and other social media pages for your business, put relevant and good content so that search engines will notice and boost your sites in the list arrangement. That’s one of the things e-commerce can do for you.
Engage in social media. Who doesn’t have a Facebook account these days? Then, there’s Twitter, Pinterest and Instagram. If you choose to join in e-commerce, then try engaging in social media where you can post or tweet about the products or services of your business. Then you can participate in forums where people will know about your business and check out your website.
Tap purchase decision. Going in for e-commerce will influence more people with their purchase decision. Presently, before people will buy something, they usually look it up online first. That is why you should have your own website and social media pages put up. Then, goal to be on the top of the listings and that will give a good impact to the purchase decision of your target market.
Propel sales. Letting more people know about your business online will increase your market. E-commerce has allowed you to reach more people, thus, giving your business, the possibility of more customers and we know that more customers equals to more sales.
Do not just settle for what you have now, aim high. E-commerce is a tool for your business to grow. Set up everything online and let them know about what you offer. Need any help with your website and social media pages management? The Northern Office is here for you. Be partners with us and see your business flourish!
Facebook, Instagram, Twitter, YouTube and more! The online community in social media just keeps on growing. Each platform is different with various users, whatever the size of your business is, you won’t have all the time to manage all of those social networks. One platform already consumes almost all your time, what more if you will try to manage all these networks?
So why manage all when you can outsource social media management to certified experts?
With outsourcing your social media management you can:
- Save money and time. Having someone else create, upload and manage your content on social media networks carries out efficiency and productivity. Compared to hiring an employee to do this for you who will require salary, benefits and other costs -- outsourcing and going to a social marketing company is the better choice because they already know what to do and have the right person to do social media marketing for you. This will allow you to utilize your time in more profitable endeavors of your business.
- Increase posting speed. If you are going to push through outsourced social media marketing, your publishing and response rate will not be compromised because you have someone doing the job for you. Your company will have the ability to publish at a faster rate which in return will get more likes, shares, comments, and retweets. With that, your brand and your message will be communicated to more people in less time.
- Have tested and proven systems. A social media marketing company has knowledgeable and trained staff to get the job done. Along with that is a process that will fit your business – a process that is monitored, tested and being developed continually to make sure that best efforts are being executed for your effective marketing campaign on the social media networks.
Social media experts do not just have the best social media campaigns, but they also develop a strategy tailored to your business goals. They will support and integrate social media efforts to your marketing plan for better results. With outsourced social media management, social media tasks will be done quicker compared to doing it on your own or hiring and training a new employee.
Enjoy the perks and outsource social media marketing!
Why your business should hire a virtual marketing assistant
John Joe Morgan
Good marketing designs strategies to promote the products and services heading to reach your goal of hitting sales targets. With technology, marketing has widened its scope and reach. Digital marketing has allowed companies to open their doors to billions of internet users. The challenge is how to reach out these markets.
Some business owners think that a physical marketing assistant will do the job better than a virtual marketing assistant. But to get the facts straight, having physical assistant will take up more time and energy than a virtual one.
Here’s why you should hire a virtual marketing assistant.
Less hassle, more productivity
If you would hire a physical assistant, you have to spend time on interviewing, hiring and training. Not only that, it will also consume your time to find the right person, because your physical assistant should match your personality so you can have them around all day.
On the contrary, outsourcing a virtual marketing assistant will save you from all those hassle because the company where they belong to will be the one to do all the hiring and training. So when they get to you online, they already know what to do. Thus, saving you from all the hassle and doing all the job that needs to be done in no time.
Less money spent, more sales
Since you are hiring an outsourced marketing assistant, you don’t have to think about the office space and put another person on your payroll. You do not also need to buy new computers or telephones. Hiring an outsourced marketing assistant will not also require you to pay additional taxes, benefits and other expenses of hiring a physical assistant. It saves your money plus it will increase your sales because a virtual marketing assistant has direct knowledge and vast experience in running digital marketing campaigns. He or she can manage and implement a digital marketing campaign even during the company’s off hours.
So what are you waiting for? Recruit an outsourced marketing assistant in your team and keep your business at pace with the competition.
More...
Starting up companies could be easy, or hard. No one person can tell you the exact route to take for your venture. What I can say is this: a few simple rules can make your life a lot less stressful!
Most startup hopefuls know what the three things that lead startup companies to success – an idea, people, and giving the customers what they want.
Ideas. Paul Graham of Harvard University mentioned, “In particular, you don't need a brilliant idea to start a startup around. The way a startup makes money is to offer people better technology than they have now. But what people have now is often so bad that it doesn't take brilliance to do better.”* Ideas are there to kick start what you want to do, to address what is lacking. That is how you can attract customers. Making them feel that they need you. They need your products. Your company’s existence is essential.”
The Pop Shift: From Traditional Marketing to Social Media
John Joe MorganPeople are used with traditional marketing. Those good old stuff that has proven success in acquiring their target markets by sending post mails, advertising through newspapers, televisions, radio and bill boards – this method has been really a hit with customers.
However, traditional form of marketing is too costly – surveys has to be conducted just for a specific market in a certain location, advertisements on traditional media such as newspapers and televisions are pricey.
But advances in technology makes our world pretty easy. One notable contribution is the internet. Internet helps us to do things that we were not able to do before – sending electronic messages, social virtualisation, doing research, finding meaning of a certain word in an instant, conducting surveys online, and so much more.
Business owners find the online world not just for personal gains, but they also view the online world as a new avenue for marketing. According to The Statistics Portal, there are about 3.5 billion internet users worldwide. Meaning, more people are gearing up towards the internet to do their things. Thus, this gives businesses a chance to gain customers not only within their location, but worldwide.
And with the trend today, businesses as wells as must definitely grab the chance to go online. During this fast-paced days, people prefer hassle-free transactions. They go online for transactions, for online shopping, going to their favorite website to see what they can buy or if that business has what they want without the need to go to the malls, endure slow traffic, and pollution.
But online websites are not enough as people are going social, VIRTUALLY.
With the rise of social media, people also find a way to connect with long-distance friends, share photos, make video calls with their relatives abroad, chat with other people at no cost.
According to article in Forbes, “Marketers will (finally) recognise social media as a channel, not a strategy. Social media isn’t marketing, and it doesn’t work as a “strategy” on its own—something that seems to have finally sunk into the collective marketing consciousness. Social media is one platform of many, a tactic that does a great job of supporting broad campaigns but flounders by itself. This distinction will shape marketing strategies and budgetary considerations in 2016.”
Proving the statement true, Facebook, which has 1.71 billion monthly active users as of June 30, 2016, gives businesses a chance to make a page and promote their business for free. Using Twitter for business is also an advantage. People are always on the go, and having a 140-character promotional statement could help you reach those kind of people, and even make your company trend. You can also use Instagram to post those perfectly shot photos of your business as well as advertise your business. Thus, helping to make your business a success.
The Northern Office Innovative Marketing can help you with your marketing needs – from building a website, maintaining it, to research and handling of social media.
We can provide you data research, making calls to invite customers engage in your products. We can create content that would suit your website and social media needs that can draw more customers and encourage them to buy your products. We can provide you seamless photos with our graphic designer’s expertise. We can also do web designing and development so that you can build your presence online. We got the great team, working passionately, competitive, with immeasurable expertise, willing to serve you and give what you need.
We can give you only the best business marketing strategy. So step out of your traditional norms, take a chance. Tell us how you want it, we got it, just in time that you need it.
Source
http://www.statista.com/statistics/273018/number-of-internet-users-worldwide/
What are good ways to learn to become the best digital marketer?
John Joe MorganI saw this discussion at Quora.com and couldn't have said it better myself:
2) After reading above, you will automatically ignore most of the BS that passes as 'strategy' and 'advice' about (digital) marketing on the internet. Everyone's a guru- most gurus couldn't sell something effectively online if their lives depended on it.
3)Learn copywriting from Direct Mail marketers. Same principles apply. Technology changes- human behaviour, needs, wants, insecurities rarely do.
4) Understand that the consumer doesn't give a shit about you or your brand. They're not 'brand evangelists', 'advocates'. 'Engagement' doesn't mean anything if it doesn't lead to sales. If they have a problem, and you solve it, they'll tolerate you or give you the appropriate amount of attention. Then they'll move on with their lives. Don't get caught up in metrics that don't affect your bottom line.
5) Points 1-4 don't matter if you don't set up your own site and start selling something. Period. If you have your own time, energy and resources invested into making digital marketing work, you will learn more by necessity than you ever would by reading Quora, digital marketing blogs, taking online courses, etc.
Hot Social Media News! More Tweets will be indexed as Google and Twitter Partner Up!
John Joe Morgan
Online audiences will no longer require to sign into Twitter to take a glimpse at the latest news from around the world after Google feature more Twitter content in their search results from the first half of the year.
Another social media milestone is about to be passed as Twitter have finally confirmed its new deal that will see Google indexing tweets in real time.
With their new partnership, more tweets will be integrated in Google’s real time search for trending topics. This will ensure online followers will have greater access to news as it happens, wherever they are thereby boosting Twitter’s new and improved logged out experience.
Twitter CEO Dick Costolo stated:
“We’ve got the opportunity now to drive a lot of attention to and aggregate eyeballs, if you will, to these logged out experiences, topics and events that we plan on delivering on the front page of Twitter. And that’s one of the reasons this makes a lot more sense for us now”.
Meanwhile, Google can also glean information from the millions of tweets they will crawl and post on their search results. As a ‘real time/real place’ source of up to date news and information, Google is eyeing all Twitter data that can help them identify important content for display outside of Twitter.
How Could this Affect Your Business?
Does your business operate a Twitter account? If your social media posts were usually only seen by your regular followers, there is now a chance for you to grab the attention of Google visitors who are ‘on the look’ for trending news and topics.
So now as you continue to share new content on Twitter, Google is now also on the hunt for relevant news and information that is worth sharing with its audience.
What should be on your checklist?
Responsiveness is something we’ve built in to sites for years, so is integration of SM!
Again, TNO’s holistic marketing policy is proven to be in tandem with Google’s long-term efforts at placing the best sites at the top of the results page.
Contact us today and learn how we can handle the most critical parts of your social media marketing and deliver improved ranking results...