Why You Should Stop Ignoring Social Media?

Social media is the umbrella term for using web based technology for social interaction through written, visual or audible means.

The Northern Office’s wide range of social media services include blogging, forums, online press releases and social networking sites and services such Facebook, Twitter, StumbleUpon and LinkedIn. The use of social media as a marketing tool is no longer in doubt for today's business and, in the right hands, it can be an extremely effective way to promote products and services to a targeted audience.

The Northern Office categorizes social media into three components:

1. Concept – Main idea or information.
2. Media – This is the medium/third party instrument to transfer the concept. It can be physical, electronic or verbal.
3. Social Interface – Interaction begins. This is the start of community engagement, social viral, broadcast or syndication and other physical media involvement.

Importance of Social Media in Online Marketing

Social media marketing is a powerful strategy that enables web site to increase global link popularity.  It is this link "popularity" that is essential to high rankings with Google's and Microsoft's Bing search engines.

The Northern Office uses social media as an integral portion of a successful Search Engine Optimization (SEO) campaigns for its current clients. Successful social media distribution of original, high value content has helped to solve the issue of not having enough unique linking domains or global link popularity, which has traditionally been one of the most difficult SEO variables to succeed at.