The Oasis Park Hotel is a boutique-style business hotel, located right in the heart of Manila Philippines. Having been in the business for more than a decade now, the hotel has a loyal client base despite the many other hotels in the Metro Manila area.

THE GOAL

1. To create a targeted marketing strategy that can address the need of the business to acquire new customers, increase the hotel’s occupancy rate.
2. To enhance overall market awareness and promote the Oasis Park Hotel online and yield actual results.

THE APPROACH

The Northern Office managed the revamp on all the content of the Oasis Park Hotel website to better target its core customers - businessmen and tourists. New content is also developed to develop the website’s reputation as a major source of information about Manila. This targeted marketing strategy has been customized by The Northern Office to better address the specific needs of the Oasis Park Hotel.

THE IMPLEMENTATION

Targeted Marketing Strategy

• Search Engine Optimization / Search Engine Marketing – Targeted to businessmen and tourists
  • Keyword Research
  • Market Research
  • Web Analytics
• Email Campaigns and E-Newsletter
• Social Media Marketing
• Online Surveys and Polls
• Link Building and Link Creation

Content Development

• Website content revamp and updates
• New content creation

THE RESULT

Through the targeted online marketing strategy initiated by The Northern Office, the visitors of the Oasis Park Hotel’s website have been steadily increasing. In just a few months, changes in the website’s content and the new content increased the keyword terms used by browsers on search engines. Online Surveys and marketing campaigns have proven to be effective and have produced insights into the feeling and behavior of past hotel guests.