Imaginet International Inc. is an I.T. Systems Integrator and Consultancy supplying designing, building and maintaining IP based voice, data, messaging and video camera networks across that Philippines and the ASEAN. With over 25 years in the industry supporting construction, mining, petrochemical, IT/ethernet service providers, banking, distribution, FMCG, fashion, retail, property, law enforcement and military applications

THE GOAL

1. To re-launch the total marketing effort as a general I.T. leader, supplying call centers or any other industry in the Philippines with high-tech communication, networks, and IT security.
2. To create an effective web marketing strategy that addresses all aspects applicable to Imaginet’s website and industry.

THE APPROACH

Due to the highly technical nature of Imaginet’s industry, The Northern Office designed a marketing strategy that focuses on Imaginet’s products/services and their unique selling points. This marketing strategy also included designing brochures and setting up company collaterals for Imaginet.

THE IMPLEMENTATION

Online Marketing Strategy

• Search Engine Optimization / Search Engine Marketing
  • Regular Keyword Checks
  • Market Research
  • Keyword Research
• Press Releases
• Email Campaigns and E-Newsletters
• Weblogs

General Marketing Strategy

• Brochure Design
• Branding (Company Positioning and Unique Selling Proposition)

Content Development

• Content Revamp and Updates
• Content Creation

THE RESULT

Today, Imaginet International Inc. is the premier provider of I.T. infrastructure solutions in the Philippines to multinational organizations. The Northern Office was able to successfully reposition and re-launch Imaginet by providing an invaluable marketing service and efficiently promoting the company to its target market.