The Quadra Alliance is comprised of four established Philippine companies that excel in their chosen fields and expertise. It offers extensive I.T. services that ensure efficient and adaptable solutions to today’s business challenges.

Imaginet International Inc. provides network, hardware software and security services enabling a platform for Paperless Trail Inc.’s document management system, enterprise resource planning, and GIS applications which are implemented by Acuity Technologies Inc. industry specific consultancy teams. Created to recognize and reinforce the members’ specialties, the Quadra Alliance is founded on experience, trust and teamwork.

The Northern Office has recently become a member of the Quadra Alliance where in the company provides innovative marketing support for clients.

THE GOAL

1. To Launch the Quadra Alliance to the market to gain awareness and customer leads
2. To market the Quadra Alliance as a premier full service IT solutions provider because of the working relationships of the members.
3. To create a marketing strategy that increases the Quadra Alliance’s market exposure both online and offline, and handle customer leads which are then passed on to the members.

THE APPROACH

Because of the extensive customer list of the members in the mining industry, Quadra Alliance was to be launched during the 2009 Mining Philippines Conference and Exhibition. This also played to the fact that the mining industry has specific I.T. needs that the members of the Quadra Alliance have been providing in the past. During the event, The Northern Office handled most of the marketing and PR activities with the objective of acquiring a lead list where in information and product E-brochures can be sent and followed up. Once this is achieved, The Northern Office will prepare marketing tasks that help promote the products and services offered by the Quadra Alliance.

THE IMPLEMENTATION

Online Marketing Strategy

• Event Marketing
  • Public Relations Capacity
  • Event Site Management
• Search Engine Optimization / Search Engine Marketing
  • Website Management
  • Regular Keyword Checks
  • Market Research
  • Keyword Research
  • Press Releases
  • Email Campaigns and E-Newsletters
  • Weblogs

General Marketing Strategy

• Marketing Management
• Branding (Company Positioning and Unique Selling Proposition)

Content Development

• Content Creation
• Content Revamp and Updates

THE RESULT

With the cooperation of all the members of the Quadra Alliance, The Northern Office was able to establish a solid marketing strategy which includes the Quadra Alliance website content, website SEO, weblogs, press releases, E-Newsletters, Email campaigns, sales support and social media marketing. The Northern Office was also at hand to handle marketing and public relations during the official launch of Quadra Alliance at the mining event. The Quadra Alliance was able to focus its efforts on improving upon their product and service offering and their main business.