El Nido Resorts is a world class leisure resort that is the perfect destination for family vacations, honeymoons, company outings and group excursions. Developed and operated by Ten Knots Development Corporation (TDKC), El Nido Resorts is composed of two prime island resorts namely Miniloc Island Resort, and Lagen Island Resort. Offering 5-star accommodations, facilities and services, TDKC remains true to its core values and G.R.E.E.N. advocacy.

THE GOAL

1. Analyze El Nido Resorts’ website structure and layout.
2. Present recommendations on how to increase website traffic and conversion rate.
3. Identify an effective marketing plan for El Nido Resorts in a profitable and measurable approach.

THE APPROACH

The Northern Office engaged in several meetings and consultations with El Nido Resorts to acquire the necessary information to write a marketing report that matches their needs. A marketing research was also conducted to analyze the competitive environment and other external factors that may affect a marketing plan. Using the gathered information and the requirements of El Nido Resorts, The Northern Office composed a comprehensive document of marketing recommendations that creates solutions for El Nido Resorts’ marketing strategy.

THE IMPLEMENTATION

• Marketing consultations
  • Meetings
  • Information gathering
  • Analysis of current m arketing strategy
• Market Research
  • Industry analysis
  • Environmental (local, international, & online) analysis
• Recommendations
  • Online marketing strategy
    • Search Engine Optimization
    • Social media
    • Website redesign
    • Email marketing
    • Press releases
    • Newsletters
    • Weblog
    • Online surveys
  • General marketing
    • Customer Relationship Management
    • Branding
  • Content
    • Testimonials/Guest reviews
    • Content management
  • Sales Support
    • Secure 24/7 online chat support
    • Telephone assistance
    • Email (pre sales and post sales) management

THE RESULT

The Northern Office was able to recommend a complete and effective marketing strategy based on the initial and future needs of El Nido Resorts. Based on the marketing consultations provided by The Northern Office, El Nido will follow through with the recommendations, and establish an effective online presence that emphasizes the quality and advocacy of the resort.