Case Studies
Market Research
Market Research
The Northern Office was contracted by a UK based email and secure content and threat management platform provider . This company serves mid-sized enterprises, government and service providers alike, protecting these organizations from inbound threats and outbound data leakage.
THE GOAL
- Acquire information on the I.T. system and network security standards of call center companies in the Philippines
- Create a report on the information gathered emphasizing relevant and significant information.
THE APPROACH
Making use of their broad network connections, The Northern Office compiled a list of all the qualified call center companies in the Philippines. The plan was to contact these call center companies and conduct an I.T. System and Network Security survey over the phone. Survey respondents and their data was gathered and tabulated by The Northern Office.
THE IMPLEMENTATION
- Information gathering
- Research contact details for call center companies in the Philippines
- Set up survey questions and spiels for the phone interview
- Telephone survey
- Calling up call center companies and inviting them to answer the survey
- Record responses from the call center company representative
- Market research report
- Collating all the responses
- Composing survey report
THE RESULTS
The Northern Office was able to gather more than sufficient responses to create a report that is substantial and informative. This market research was the first step for the client in acquiring new customers and prospects in the call center and I.T. industry of the Philippines.





