Lock, Stock and Smokin' Barrel

The American Plaque Co. is an Indiana based manufacturing company. For over 15 years Connect has been supplying the US government and armed forces with hand made wooden plaques, desk nameplates and shadow boxes. A large proportion of their business is direct online sales to customers themselves.

THE GOAL

1. To create an effective online marketing strategy for the The American Plaque Company online retailing website, www.militaryplaques.com
2. To develop both content and website design of www.militaryplaques.com
3. To set up a sales support system for all the customers who purchase through www.militaryplaques.com

THE APPROACH

The Northern Office designed a cost effective web marketing strategy that focused on client loyalty and satisfaction. This also includes improving the website’s ranking in search engines, developing new and relevant content and managing the sales, administration, and customer service of the website.

THE IMPLEMENTATION

Online Marketing Strategy

THE RESULT

At present, www.militaryplaques.com is ranked number one in some of the most popular search engines such as Google and Bing when it comes to keywords associated with the business.  More importantly, the site and the company itself has a large, and growing,  customer base in it's key military, government and police markets.  There is also a steady increase of daily visits to the website which has generated solid leads and new sales for The American Plaque Co. Through the sales support provided by The Northern Office, The American Plaque Co. is able to focus on its core business and produce some of the best hand carved wood plaques, desk nameplates, emblems, shadow boxes and other custom made wooden items in the market today.