Category: Website Redesign
Annette Helbig, CEO & President of Springboard Foundation, Says Thank You To The Northern Office
Springboard Foundation was established in November 2002 with the mission of helping children by raising funds to render quality education, proper nutrition health care and career opportunities. The non-profit organization works with various local charity groups such as Give a Life, Hope Worldwide Foundation, Kinderhilfe Philippinen, and Jesus Loves the Little Children Foundation. For more information, visit http://www.springboard-foundation.org/.
The Northern Office donated its web development services to Springboard Foundation. TNO created a contemporary designed website that features Springboard’s latest projects with an emphasis on how others can help and contribute to its cause.
The website’s latest overhaul will have a positive impact on search engine rankings and visibility as well. Key features include improved navigation for easy user access, enhanced information display, organized and updated project list, and detailed info on how to sponsor chosen projects.
“Springboard Foundation is grateful for the immense work that The Northern Office has done for the Springboard website. The new design is modern and easy to navigate. We have received a lot of positive feedback from those who visited our website about the new look.
With this up-to-date, bright and informative website it is easy for Springboard to attract new donors and supporters. It is done so professionally that it impresses anyone who visits the site. We are truly thankful for the generous donation of time and talent that has made our website a great tool to inform our supporters as well as attract new ones.
Springboard Foundation’s work among the poor children in the Philippines is vital to ensure better lives for them and the support of the Northern Office is a tremendous bonus to us, the work we do and ultimately to the children we serve. We look forward to the continued teamwork with The Northern Office to keep our website information current, promote our website and increase the distribution of our weekly newsletter.”
The Northern Office – Innovative Marketing is an independent marketing consultancy firm in the Philippines with clients based worldwide. We specialize in web development for various types of businesses and organizations. Our innovative web development team can create and optimize your website using proven online marketing strategies. Call us today for a free quote (045) 499.1082 or visit us at www.thenorthernoffice.com for more information.
Content Management System: 3 Reasons Why You Need Joomla Today
Big or small, veteran or startup, any business would probably agree that when it comes to maintaining a business website, a good Content Management System or CMS like Joomla is very important.
Joomla is basically a “framework” for building websites. It is an open source CMS (which means multiple users can log in and manipulate the system) that helps you organize and manage your content easily.
There are other CMS available on the internet. Some are free, some can be very expensive. Question is, why choose Joomla? And why use it now?
#1 Organized and convenient
A static web page becomes unruly once the content starts to add up. Updating and adding content are also often difficult to apply. Digging up content has become a headache since typical static sites doesn’t have a search function. Navigation is also a big problem for whenever you need to add another navigation button to include a new category to your website, you have to rebuild the whole navigation system to be able to add a new section. In such circumstances, Joomla makes more sense to use.
A Joomla website is recommended for a growing business’s infrastructure. Unlimited content can be added continuously with its user-friendly interface and formatting features. Finding specific pages is made easy as Joomla’s hierarchal structure keeps content organized and easy to search.
#2 Unlimited possibilities
No matter what business you are in, Joomla makes it simple to customize your website according to your requirements. For example, business owners can set up an online store using Joomla in a breeze as it only needs to install VirtueMart — a plugin created for online merchants. From there, setting up a professional online shop with full order management capability is not a problem.
You can pretty much create any type of corporate site using Joomla. International companies like Yamaha, Vodafone, Times Square, Porsche, Olympus, Linux Foundation and Burger King use it. Different businesses build their websites on Joomla. This proves that the system is highly flexible and customizable.
For small businesses, Facebook, Twitter and Linkedin nowadays are much needed. Joomla easily integrates with preferred social media platforms to able to expand customer reach.
#3 Online presence at no cost
Joomla is freely available to anyone who has internet access. With Joomla, gaining online presence is free yet effective! Take advantage of this convenience and increase productivity. But remember that although Joomla allows non-technical authors or publishers to quickly publish content on the website, navigating the interface can be quite difficult especially when articles start to pile up.
It is advisable to seek professional help to manage the different components and maximize its use. The average web user may find it hard managing complex and complicated Joomla features. For enhanced website functionality, you need to hire a professional to implement or monitor security, content backups, additional components, extensions and other necessary plug-ins.
The Northern Office – Innovative Marketing is an independent internet marketing consultancy firm in the Philippines with a wide clientele based worldwide. We specialize in web development and customer support for ecommerce businesses. Our dynamic web development team can help you build a profitable website using effective marketing strategies that will fit your budget. For more information, visit www.thenorthernoffice.com or call (045) 499.1082.
The Northern Office Innovative Marketing Announces Launch of Springboard Foundation’s Website
The Northern Office Innovative Marketing, Philippines – Sales & Marketing Consultancy firm, together with Springboard Foundation, announced the launch of its redesigned and retargeted website http://www.springboard-foundation.org.
Springboard Foundation is a charitable institution that caters to at-risk children, focused on continually providing a healthy growing environment for unfortunate Filipino children. The Northern Office donated its website design and development services to Springboard Foundation to improve the organization’s online public exposure and assist in increasing public and NGO donations through the website.
The Northern Office, with its dynamic web development team, created a contemporary designed website that features Springboard’s latest projects with an emphasis on how others can help and contribute to its cause. The website’s latest overhaul will have a positive impact on search engine rankings and visibility as well. Key features include improved navigation for easy user access, enhanced information display, organized and updated project list, and detailed info on how to sponsor chosen projects.
The site offers an overview of Springboard’s missions, projects and beneficiaries, board of trustees, sponsors, donation guide, public engagements, recent news and updates, and testimonials.
John Joe Morgan, Director of The Northern Office stated “I am proud of the great effort put into this project by the web design, marketing and SEO staff and I am sure that the new site will benefit Springboard’s cause for many years to come.”
Annette Helbig of the Springboard Foundation stated “The new website is fantastic. Really great work! Thanks to The Northern Office team again for all the hard work.”
Founded in November 2002, Springboard Foundation aims to help Filipino children by raising funds to give quality education, proper nutrition, health care and career opportunities. The Springboard Foundation works with various local charity groups such as Give a Life, Hope Worldwide Foundation, Kinderhilfe Philippinen, and Jesus Loves the Little Children Foundation. For more information, visit http://www.springboard-foundation.org/.
The Northern Office (TNO) – Innovative Marketing Support is an established sales and marketing consultancy firm in the Philippines servicing clients based worldwide. “Results oriented” in philosophy, TNO’s core mission is to provide solid results with full transparency. The company’s aim is to help clients generate profits by maximizing various online marketing mediums. Services include sales support, online marketing, content design, social media, traditional media, content development, back office support, e-mail campaigns, and marketing consultancy.
For more information, please visit www.thenorthernoffice.com or call (632) 499-1082.
Can a Website Rank on Google by itself without SEO and Online Marketing?
We at The Northern Office have seen countless websites that look well done and visually appealing. However, their performance and ranking on search engines leave a lot to be desired.
When it comes to a website’s design, being flashy and contemporary is not the most important aspect. Website creation should incorporate the website’s design, structure and layout as well. Website’s Design should consider browser compatibility and overall functionality. Website Structure should consider user-friendliness, decreasing friction, and making sure information is accessible. Finally, Website Layout needs to consider the fluidity of content and correlation of information on each and every page.
With all these considered, a well made website STILL needs help getting the word out that the website is there, with good design and content, waiting for traffic and be ranked by search engines like Google and Bing. The majority of traffic from organic search for a new site will be through brand or long tail search queries. The better the structure of the site, the better the Google bot will be able to explore your site and index all your pages.
This is why online marketing and social media marketing is crucial in increasing website traffic, pageviews, and lead generation. Make sure you connect to your audience in a personal level by managing several social networking sites, a blog and send out regular information using press releases and email campaigns.
A website CAN rank on Google by itself without and help in terms of marketing and SEO but it will be very very difficult and will take a long time. The website’s content must be so viral and so unique that initial users market the website themselves. Unfortunately not every website is that special, which is why Online Marketing and SEO is practical and highly recommended.
About The Northern Office
The Northern Office (TNO) is a marketing and sales consultancy firm in the Philippines that caters to small to medium sized enterprises that do not have their own marketing department, but are big enough to need it. Our specializations include internet marketing, website design and development,content development, social media monitoring and sales support.
Google Caffeine: Your website’s content is more important than ever!
Google recently announced the completion of a new indexing system called Caffeine. Caffeine provides 50% fresher results for web searches and it’s the largest collection of web content. Whether it’s a news story, a blog or a forum post, you can now find links relevant content much sooner after it is published than was possible ever before. (source)
Online content has become more valuable when it comes to indexing your website. Unique, relevant and viral content is KING! The Northern Office (TNO) – innovative marketing support – has always impressed upon our clients the importance of their content for the Search Engine Optimization (SEO) of their websites.
For example, Oasis Park Hotel is a budget friendly business and tourist hotel in Manila whose online presence was limited. TNO researched and developed their website’s content to include topics relevant or within the scope of their industry. With the proper SEO techniques in place, the website, steadily increased in ranking and now appears in top search results right beside other leading hotels in Manila.
Oasis Park Hotel Manila Website
Another example is the work we’ve done for High Performance Floors Inc (HPFI) – the leading supplier and installer of flooring systems in the Philippines. Content development also covers niche topics where in keyword density is very low. These are great opportunities to rank in search engines and also gain solid sales leads. General industry keywords and niche keywords are now ranking in top results for HPFI which includes “vinyl flooring in the Philippines,” “Flotex Philippines,” “airport flooring solutions,” “Stonhard Philippines,” etc.
High Performance Floors Inc Website
TNO continually conducts content research and development for clients in order to further expand and update content for websites, blogs and other online communication channels. Existing content must also be re-evaluated regularly to better target changing keyword trends. Social Media is also an important aspect in today’s marketing mix. Content – text, images and videos – also play and integral part in Social Media and is considered by Google when it comes to ranking.
Is your content search engine optimized? Help Google Caffeine index your content and increase your search engine results ranking.
Contact TNO for a free assessment of SEO efforts for your website!