Posts Tagged ‘The Northern Office’
Content Management System: 3 Reasons Why You Need Joomla Today
Big or small, veteran or startup, any business would probably agree that when it comes to maintaining a business website, a good Content Management System or CMS like Joomla is very important.
Joomla is basically a “framework” for building websites. It is an open source CMS (which means multiple users can log in and manipulate the system) that helps you organize and manage your content easily.
There are other CMS available on the internet. Some are free, some can be very expensive. Question is, why choose Joomla? And why use it now?
#1 Organized and convenient
A static web page becomes unruly once the content starts to add up. Updating and adding content are also often difficult to apply. Digging up content has become a headache since typical static sites doesn’t have a search function. Navigation is also a big problem for whenever you need to add another navigation button to include a new category to your website, you have to rebuild the whole navigation system to be able to add a new section. In such circumstances, Joomla makes more sense to use.
A Joomla website is recommended for a growing business’s infrastructure. Unlimited content can be added continuously with its user-friendly interface and formatting features. Finding specific pages is made easy as Joomla’s hierarchal structure keeps content organized and easy to search.
#2 Unlimited possibilities
No matter what business you are in, Joomla makes it simple to customize your website according to your requirements. For example, business owners can set up an online store using Joomla in a breeze as it only needs to install VirtueMart — a plugin created for online merchants. From there, setting up a professional online shop with full order management capability is not a problem.
You can pretty much create any type of corporate site using Joomla. International companies like Yamaha, Vodafone, Times Square, Porsche, Olympus, Linux Foundation and Burger King use it. Different businesses build their websites on Joomla. This proves that the system is highly flexible and customizable.
For small businesses, Facebook, Twitter and Linkedin nowadays are much needed. Joomla easily integrates with preferred social media platforms to able to expand customer reach.
#3 Online presence at no cost
Joomla is freely available to anyone who has internet access. With Joomla, gaining online presence is free yet effective! Take advantage of this convenience and increase productivity. But remember that although Joomla allows non-technical authors or publishers to quickly publish content on the website, navigating the interface can be quite difficult especially when articles start to pile up.
It is advisable to seek professional help to manage the different components and maximize its use. The average web user may find it hard managing complex and complicated Joomla features. For enhanced website functionality, you need to hire a professional to implement or monitor security, content backups, additional components, extensions and other necessary plug-ins.
The Northern Office – Innovative Marketing is an independent internet marketing consultancy firm in the Philippines with a wide clientele based worldwide. We specialize in web development and customer support for ecommerce businesses. Our dynamic web development team can help you build a profitable website using effective marketing strategies that will fit your budget. For more information, visit www.thenorthernoffice.com or call (045) 499.1082.
The Northern Office Innovative Marketing Announces Launch of Springboard Foundation’s Website
The Northern Office Innovative Marketing, Philippines – Sales & Marketing Consultancy firm, together with Springboard Foundation, announced the launch of its redesigned and retargeted website http://www.springboard-foundation.org.
Springboard Foundation is a charitable institution that caters to at-risk children, focused on continually providing a healthy growing environment for unfortunate Filipino children. The Northern Office donated its website design and development services to Springboard Foundation to improve the organization’s online public exposure and assist in increasing public and NGO donations through the website.
The Northern Office, with its dynamic web development team, created a contemporary designed website that features Springboard’s latest projects with an emphasis on how others can help and contribute to its cause. The website’s latest overhaul will have a positive impact on search engine rankings and visibility as well. Key features include improved navigation for easy user access, enhanced information display, organized and updated project list, and detailed info on how to sponsor chosen projects.
The site offers an overview of Springboard’s missions, projects and beneficiaries, board of trustees, sponsors, donation guide, public engagements, recent news and updates, and testimonials.
John Joe Morgan, Director of The Northern Office stated “I am proud of the great effort put into this project by the web design, marketing and SEO staff and I am sure that the new site will benefit Springboard’s cause for many years to come.”
Annette Helbig of the Springboard Foundation stated “The new website is fantastic. Really great work! Thanks to The Northern Office team again for all the hard work.”
Founded in November 2002, Springboard Foundation aims to help Filipino children by raising funds to give quality education, proper nutrition, health care and career opportunities. The Springboard Foundation works with various local charity groups such as Give a Life, Hope Worldwide Foundation, Kinderhilfe Philippinen, and Jesus Loves the Little Children Foundation. For more information, visit http://www.springboard-foundation.org/.
The Northern Office (TNO) – Innovative Marketing Support is an established sales and marketing consultancy firm in the Philippines servicing clients based worldwide. “Results oriented” in philosophy, TNO’s core mission is to provide solid results with full transparency. The company’s aim is to help clients generate profits by maximizing various online marketing mediums. Services include sales support, online marketing, content design, social media, traditional media, content development, back office support, e-mail campaigns, and marketing consultancy.
For more information, please visit www.thenorthernoffice.com or call (632) 499-1082.
The Northern Office Attends the Best Practices in Marketing, Strategy and Innovation Forum
As part of the company’s proactive goal of implementing the most recent marketing innovations and strategies, The Northern Office participates in different events and forums that can help produce new marketing ideas for the company’s diverse list of clients. Last May 14, 2010, Business World, the country’s first and leading business newspaper held its first leg of Best Practices Forum at the Crowne Plaza Hotel in Ortigas Center and The Northern Office’s Director Mr. John Joe Morgan and Account Manager Mr. Gino Yturralde were in attendance. The event highlighted the innovative ideas and trends on different business tools and strategies tried and tested by the successful organizations.
Together with Mansmith and Fielders, Inc., “Best Practices in Marketing, Strategy and Innovation” featured three highly respected speakers namely Josiah Go (Marketing and Innovation), Donald Lim (Online Marketing and Innovation) and Chiqui Escareal – Go (Service Marketing Innnovation). The forum included a workshop and a question and answer portion to help clarify and discuss in detail the learnings and marketing techniques in each presentation.
Some of the highlights were:
- Marketing and Innovation. Mr. Go presented and discussed the Mansmith’s Business Model Innovation (BMI) Framework that integrates marketing, finance and operations. The BMI is composed of 3V’s (value creation, value maneuvering and value capture) which aims to attain superior economic value for the company and 4C’s (channel, customer bonding, configuration and complementors). He cited a case study on Xerox using BMI that created huge revenue. Among other things that were discussed are the difference between strategies and business models.
- Online Marketing Innovation. Mansmith’s chief e-marketing strategist, Mr. Lim talked about the huge Filipino consumers using the internet, mentioned different brands that had successfully used online marketing innovations and the impact of Facebook on e-commerce. He suggested the use of the web in creating marketing innovations and not just focusing on Facebook alone but using all other possibilities. He finished with a quote saying, “I do not believe you can do today’s job with yesterday’s methods and be in business tomorrow.”
- Service Marketing Innovation. The importance of Service-Profit Chain was discussed by Mrs. Escareal-Go, stressing the importance of linking employees and customers in improving company performance. She also talked about Doblin’s 10 types of innovation and how can companies generate higher returns by simultaneously innovating across multiple innovation types. She stressed that companies should start with unmet user needs and not with new ideas.
In summary, the forum was all about innovation, innovation and innovation, not just in one category but in every possible category. Strive for continuous improvement and change in your marketing contents and strategies.
At The Northern Office, we know the importance of innovation and marketing strategies in creating value for our clients. We can help improve your business by creating marketing innovations that suites your trade. To inquire, send us a message via our inquiry form or call us at (6345) 499-1082,
JCL International Signs Website Development Contract with TNO
JCL International Inc., a leading professional Project and Construction Management company in the Philippines, selected The Northern Office to update their website’s content and design.
The Northern Office is working on launching a new and improved website for JCL International which includes website redesign and layout, website content design, and content development with application of SEO/SEM techniques. Through TNO’s unique specialization in online marketing, the new website for JCL International is expected to yield an increase in market awareness and perform better in search engine rankings.