Posts Tagged ‘Social Media’
Facebook: Great News for Site Traffic
The Northern Office (TNO) is an innovative marketing support company that specializes in Online Marketing, Website Development and Social Media marketing.
Being the most visited website in the US and the leading social networking site, Facebook now offers more possibility for website traffic. Facebook plans to take over the web and this is shown by the latest developments they made with their site. Currently, it has more that 400 million users (increasing every minute) and with this amount of users it is easy to spread news and get more traffic.
TNO is always looking for new innovative ways to communicate with the market. Facebook and the Social Media in general allows businesses and organizations to be more personal and in touch with their target audience.
In the recent F8 conference, Facebook announced three major changes in their offerings: The Open Graph, Social Plug-ins and Graph API. All of these were considered by most social networking companies as good news.
The Open Graph is a social graph where every important connection is mapped out. The announcement of the Social Plug-ins plays a significant role in making the connections involved in the Open Graph. Just by including the plug-ins on your site, you are already providing a direct link to share content with others and this information will go not only to Facebook but will also have the probability of becoming a part of the “Open Graph”.
Facebook also changed the “Become a Fan” button to “Like” (considered the most important by Facebook) which when placed on your site, connections will be fused with Facebook through the Graph API. Other plug-ins includes boxes for activity feeds, recommendations, comments, and liking which can be extended to third-party websites.
All in all, Facebook is trying to inject itself in every part of the web producing lots of business opportunities and making more and more sites to take part. This would make the world wide web a more connected and personalized browsing experience, that will also allow other websites to communicate more accurately with the online market.
The Northern Office has been making use of Social Media marketing strategies which includes social networking sites like Facebook when communicating with target markets. For more information on how TNO can help your business reach your audience in a more personal level via social networking sites, send us a message via our inquiry form or call us at (6345) 499-1082
How effective is Social Media in Achieving Target Business Objectives
Quantifying the effectiveness of Social Media can be difficult at first but as long as you have a well defined target market and a solid social marketing strategy, Social Media can be one of the best tools for public relations and achieving objectives.
All organizations can have similar objectives as part of their marketing strategy. Some of these objectives include reducing customer support costs, increasing brand or product awareness, increase sales revenues, improve brand or product reputation, improve public relations, increase website traffic, improve search engine rankings, increase lead generation, and many more.
According to a recent study conducted by a top marketing expert website, organizations that market to consumers through reseller channels (B2B2C) are much more likely to consider social media a very effective means to achieving their marketing objectives. Social media has opened a wealth of opportunities for marketers to reach business partners and consumers at every point in the distribution process.
Social Media can be highly effective when it comes to increasing brand or product awareness, improve brand or product reputation, improve public relations, increase website traffic, improve search engine rankings, and increase lead generation.
There is no denying that social media is changing the way companies communicate in the pursuit of brand building and commerce. Social media is continuously evolving, and staying abreast of its impact and potential is critical to the success of your business.
Social Media and Real Time Search
Web site owners are well aware of the importance of Twitter to Social Media programs. Due to the implementation of Real Time Search, Twitter, one of the most popular social networks today, now also benefits Organic Search Engine Optimization programs.
The top 3 Search Engines Google, Yahoo and Bing all have agreements with Twitter to access up to the minute Tweets for inclusion in the “Real Time Search” results now included within the primary search results.
So just how does this influence your Social Media and SEO?