Posts Tagged ‘search engine ranking’
Reputation Management: Get stacked by Google!
Brand stacking is one of the recent shifts in Google’s algorithm. These branded search results create implications, both positively and negatively.
How it works: Go to Google. Search for a particular brand. See how many results coming from its website would appear.
Brand stacking is a great opportunity to maximize your coverage of the top 10 results for your brand name. It can also help in burying bad press, potentially harmful content, and negative reviews from the SERPs.
It doesn’t take an expert to bring you and your business down. There are a lot of websites available on the internet for them to post their wrath. With Google stacked results, you have the power to maintain and dominate the front page of results for your brand name.
A few tips on how to get stacked:
1. Create all the popular social profiles (Facebook, Twitter, LinkedIn and a few more). Make sure you have your web address in the profile and your brand name on every page.
2. Encourage your visitors/readers/clients to give honest testimonials and reviews. You may give them an incentive like a discount card or a gift certificate.
3. Build on your links. Utilize your internal and deep linking to encourage Google to generate site links.
4. Make a subdomain. Use a blog to connect and socialize or start a discussion.
Never underestimate the ability of negative reputation to destroy your brand. Use the stacking algorithm to help you manage your ranking.
The Northern Office – innovative marketing support, uses proper search engine optimization techniques when it comes to online marketing and reputation management. TNO creates websites for its clients that are search friendly and rank very well in major search engines. If you need help in making your brand dominate the front page, click here.
