Pinterest for your Business

Pinterest is the latest social networking craze that sure captured a number of online users worldwide. According to the Experian Hitwise’s 2012 Digital Marketer Benchmark and Trend Report, Pinterest is now the 3rd most popular U.S. social networking site after Facebook and Twitter-ranking a total of 104.4 million visits in March.

Pinterest has been called a photo sharing site, a virtual pin board, a bookmarking site, and a new leading referral traffic generator for retail brands. Pinterest did not just catch the attention of online users but also business owners who see the benefits that Pinterest could provide their businesses.

One of the reasons why business owners have recently started latching on Pinterest is because of Pinterest’s usability and function (such as the “pin”, “repin”, “like” and managing boards into categories).

Pinterest platform benefits business in such a way that users have not only collected an online inspiration album but also have voluntarily agreed to promote products and services for free.
“Repins” just comes very rewarding to business owners who likes their products to be promoted, but that is just one of the many benefits your business can get from Pinterest.

Below is a list of how your business can further benefit from Pinterest.

“Repins” just comes very rewarding to business owners who likes their products to be promoted, but that is just one of the many benefits your business can get from Pinterest.

Below is a list of how your business can further benefit from Pinterest.

It builds your brand

Pinterest can give a lot of exposure to your business. It shows your existing and potential customers the culture or the lifestyle of your brand and makes them understand your products and services.

And because it is image based, it provides a chance for you to share what’s important to your business and what inspires you.

Aside from that, it makes you and your customers connected. You are providing them an easy and fun way of knowing and recognizing your brand while they help you out getting repinned by other users and probably get more consumer insights as you interact with them.

For effective ideas on how to use Pinterest for your brand, click here.

It drives traffic

Your Pinterest profile, boards and pins can help you get found online and therefore could increase traffic to your site.

For every picture that you or your visitors pin and repin links back to the main source (your website).

Remember that when you are using Pinterest for business always encourage visitors or users not only to repin you but actually make them visit your site to get more information. In order to make this possible, you should create content on your site that is visual or pin-able which Pinterest users can click through to get to your actual site.

Putting keyword-rich descriptions and proper tags on your boards and pins also makes it easy for search engines to easily index your Pinterest public profile and your site. Pinterest can also be connected with other social media platforms such as Facebook and Twitter which is a flexible method that can help in attracting more traffic.

It promotes your services and products

Pinterest simply serves like a site for window shopping that showcases your products. And because Pinterest provides an amazing opportunity to connect and share content, business owners have found a great way of getting free promotion and positive recommendations on their products easily.

Through Pinterest, you can simply pin your products and even put a price tag on them in their description. And there you have an online catalogue. Easy!

To engage your followers to your services, always make them understand that your pins are not just something you like, but something that you offer.

Keep in mind that you should give focus on your brands lifestyle and not just all on promotion. Remember that Pinterest allows you to convey a side of your business that consumers don’t usually get to see; therefore a better way to engage your pinners is by showing them a different nature of your business.

Should your business be on Pinterest 344x1024 Pinterest for your Business

The Northern Office – Innovative Marketing understands the impact of social media to your business’ success. For more information on how TNO can help with your social media marketing needs, email us at inquiry@thenorthernoffice.com or call 045 499 1082.

Posted by John Joe Morgan

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