Starting up companies could be easy, or hard. No one person can tell you the exact route to take for your venture. What I can say is this: a few simple rules can make your life a lot less stressful!
Most startup hopefuls know what the three things that lead startup companies to success – an idea, people, and giving the customers what they want.
Ideas. Paul Graham of Harvard University mentioned, “In particular, you don't need a brilliant idea to start a startup around. The way a startup makes money is to offer people better technology than they have now. But what people have now is often so bad that it doesn't take brilliance to do better.”* Ideas are there to kick start what you want to do, to address what is lacking. That is how you can attract customers. Making them feel that they need you. They need your products. Your company’s existence is essential.”
A recent study shows that 86% of people skip through TV commercials and this clearly illustrates how the digital age has changed the buying habits of consumers. Most consumers (including you) would prefer to check for the products or services they want on the internet than on any other advertising platform because this is the easiest way for them to find and review what they need.
Surprisingly, inbound marketing has something to do with this paradigm shift in the business world today!
So what is Inbound Marketing?
Inbound marketing uses the internet as its primary medium to communicate with consumers. It focuses on creating and sharing content that will attract prospective customers to check your website and induce them to try the products and services that you offer.
Inbound marketing requires the right content to be in the right place, at the right time in order to optimize the delivery of the desired information directly to your targeted consumers. To achieve this, you should understand your customers’ interests and behavior to make communication with them a pleasure but not intrusive.
With the proper execution of this modern marketing method, it can turn complete strangers into regular customers and promoters of your business.
Inbound vs. Outbound Marketing
Meet our two pals on this blog...
Mr. Inbound Marketer is a modern marketer who relies on earning people’s interest by creating and sharing engaging content on websites and through social media channels. He also believes that it will take more time and careful planning to get the attention of consumers than a 30-second exposure to your company logo on an advert.
Mr. Outbound Marketer uses “old or traditional marketing” approach to introduce products or services to customers. Outbound marketing uses more conventional advertising tools such as TV, radio, magazines and newspapers.
The Bottom Line
Inbound marketing has given an effective and easier method to consumers to find and research the products and services they need before buying them.
Inbound marketing is foreseen to progress in the coming years as costumers continue to flock to the internet and take advantage of the booming internet marketing industry.
We can help you create and implement inbound marketing strategies that can help you achieve growing sales numbers at a lower cost-per-lead. The Northern Office combines Search Engine Optimization (SEO), Social Media Management (SMM) and Content Curation to help your brand reach a wider range of target customers.
Contact us at (+6345) 499 1082 or visit our site at www.thenorthernoffice.com to get more insights on how we can help you with your inbound marketing needs.
Online audiences will no longer require to sign into Twitter to take a glimpse at the latest news from around the world after Google feature more Twitter content in their search results from the first half of the year.
Another social media milestone is about to be passed as Twitter have finally confirmed its new deal that will see Google indexing tweets in real time.
With their new partnership, more tweets will be integrated in Google’s real time search for trending topics. This will ensure online followers will have greater access to news as it happens, wherever they are thereby boosting Twitter’s new and improved logged out experience.
Twitter CEO Dick Costolo stated:
“We’ve got the opportunity now to drive a lot of attention to and aggregate eyeballs, if you will, to these logged out experiences, topics and events that we plan on delivering on the front page of Twitter. And that’s one of the reasons this makes a lot more sense for us now”.
Meanwhile, Google can also glean information from the millions of tweets they will crawl and post on their search results. As a ‘real time/real place’ source of up to date news and information, Google is eyeing all Twitter data that can help them identify important content for display outside of Twitter.
How Could this Affect Your Business?
Does your business operate a Twitter account? If your social media posts were usually only seen by your regular followers, there is now a chance for you to grab the attention of Google visitors who are ‘on the look’ for trending news and topics.
So now as you continue to share new content on Twitter, Google is now also on the hunt for relevant news and information that is worth sharing with its audience.
What should be on your checklist?
Responsiveness is something we’ve built in to sites for years, so is integration of SM!
Again, TNO’s holistic marketing policy is proven to be in tandem with Google’s long-term efforts at placing the best sites at the top of the results page.
Contact us today and learn how we can handle the most critical parts of your social media marketing and deliver improved ranking results...
Content remains king when it comes to websites. With appropriate and up-to-date content on your site, you will increase traffic and improve your company reputation with site visitors and the search engines.
Each and every article you have written should have its own contribution to make about your brand or company. You are not only writing for the sake of having something to post on your blog site or newsfeed, but your time and effort should always lead to an ultimate goal and that is to convert your regular readers or followers into regular customers.
Creating SEO-friendly blogs can be a little bit tricky, but these tips can help you find more ways on how to turn your blogs into something exceptional to readers.
Draw Up a Plan
Blogs are stories that lead your audience to a target destination. If you do not set a clear path on where you want to take your readers, your article will lose value. Asking yourself these questions can help give more merit to your article:
You should know how to choose topics that appeal to their interests. Find reliable sources that can help you discover the most read topics, why it is so and how you can create unique content out of these topics.
SEO Tip: With a wide array of free web and social media tools, there is no reason for you to play the guessing game about the most talked about topics on the internet.
Want an easy way to find out? Google Insights is a web-based tool can help you get the most searched terms at a specific point or period in time. Google is undeniably the most popular search engine of this generation and it won’t hurt if you will take advantage of their available metric tools.
Be a Generous Blogger, not a Miser
You are not a blogger just by name. You are sitting there for a purpose and that is to share, so be generous with your content and ideas.
Now that you have a clear set of objectives, it is time to get the job done. Think of your blog as a platform to let your brand or company communicate with its target audience. Since readers trust you on this area, you should talk with expertise and never leave any unanswered questions. You are writing to help them understand not to leave any mystery unresolved.
SEO Tip: Creating creative content should always start with the title. Readers won’t look anywhere but the title whenever they are deciding if to read an article. And for serious SEO talk, do you know that your title is amongst the first things that Google consider when indexing a page or deciding whether your site is eligible to appear at a higher rank?
Now, that is a big reward for reading our article right?
Find the Exciting Pieces of your Craft
Your blog also needs exciting bits that can get readers attention from the start to the end of the article. Find more relevant ideas that can perk up a normal flow of content and do not just share exciting content but make sure that it is also useful.
SEO Tip: Search engines generally assume that a blog post that has a few more links to it has more authority than one that has not. Links to previous blogs can also add excitement/interest for readers because they get more information as they go through the article.
Just don’t overdo it because Google may also penalize you for going overboard.
Spread the Wealth!
Ending up with a well-written blog is a treasure for bloggers. Once your blog is ready, it is time to share the good news with as many readers as you can!
The fruit of your labor deserves recognition and this one can be done more easily with the right social media channels.
SEO Tip: In order to maximize your blog exposure online, be sure to apply tags to your post. Tags provide a useful way to group related posts together and for web users to easily determine what your content is all about. As a rule of thumb for bloggers, five to 10 tags are a good number to let your blog be a candidate for higher Google ranking.
To revisit an earlier sentiment, content remains king. But in order to remain in the throne, you should come up with quality content that attracts and earns the trust of site visitors. If you still cannot find the perfect formula on how to achieve this, we can help you!
Contact us at (+6345) 499 1082 or visit our site www.thenorthernoffice.com for a web content analysis from our seasoned content curators.
Currently, the internet is the premier marketplace due to the convenience it offers to consumers. But, as business site owner are you aware of how your products are being assessed by your online consumers before they finally hit the ‘buy’ button?
Design, site speed and product reviews are considered as the ‘great influencers’ on the purchase decision of the online market.
As visuals play a huge factor in attracting and keeping the interest of the readers on the site, we put together this infographic so it's in plain text (LOL!!!)
92.6% of people say that visuals are the top influential factor affecting a purchase decision.
Products are assessed within 90 seconds this is alll the time you have as consumers make quick initial judgments on whether they need to purchase it or not.
More comprehensive-looking photos and alternative images can lead to 58% more web sales but, 25% say that their reason for product return is because the actual product did not match what they expected. Therefore, accurate product images are important.
31% bought the product after being influenced by the video; 1 in 2 customers have more confidence in a product after watching an online video.
Hang in there, because we will be sharing you more infographics about this topic! Some thoughts to ponder before we reveal our next infographic: Is three seconds loading time fair enough to let web visitors stay on your site?
Do you need expert advice on internet marketing? Call us today at (045) 499 1082 or visit our site to view the complete list of the internet marketing services we offer: www.thenorthernoffice.com