Good marketing designs strategies to promote the products and services heading to reach your goal of hitting sales targets. With technology, marketing has widened its scope and reach. Digital marketing has allowed companies to open their doors to billions of internet users. The challenge is how to reach out these markets.
Some business owners think that a physical marketing assistant will do the job better than a virtual marketing assistant. But to get the facts straight, having physical assistant will take up more time and energy than a virtual one.
Here’s why you should hire a virtual marketing assistant.
Less hassle, more productivity
If you would hire a physical assistant, you have to spend time on interviewing, hiring and training. Not only that, it will also consume your time to find the right person, because your physical assistant should match your personality so you can have them around all day.
On the contrary, outsourcing a virtual marketing assistant will save you from all those hassle because the company where they belong to will be the one to do all the hiring and training. So when they get to you online, they already know what to do. Thus, saving you from all the hassle and doing all the job that needs to be done in no time.
Less money spent, more sales
Since you are hiring an outsourced marketing assistant, you don’t have to think about the office space and put another person on your payroll. You do not also need to buy new computers or telephones. Hiring an outsourced marketing assistant will not also require you to pay additional taxes, benefits and other expenses of hiring a physical assistant. It saves your money plus it will increase your sales because a virtual marketing assistant has direct knowledge and vast experience in running digital marketing campaigns. He or she can manage and implement a digital marketing campaign even during the company’s off hours.
So what are you waiting for? Recruit an outsourced marketing assistant in your team and keep your business at pace with the competition.
A recent study shows that 86% of people skip through TV commercials and this clearly illustrates how the digital age has changed the buying habits of consumers. Most consumers (including you) would prefer to check for the products or services they want on the internet than on any other advertising platform because this is the easiest way for them to find and review what they need.
Surprisingly, inbound marketing has something to do with this paradigm shift in the business world today!
So what is Inbound Marketing?
Inbound marketing uses the internet as its primary medium to communicate with consumers. It focuses on creating and sharing content that will attract prospective customers to check your website and induce them to try the products and services that you offer.
Inbound marketing requires the right content to be in the right place, at the right time in order to optimize the delivery of the desired information directly to your targeted consumers. To achieve this, you should understand your customers’ interests and behavior to make communication with them a pleasure but not intrusive.
With the proper execution of this modern marketing method, it can turn complete strangers into regular customers and promoters of your business.
Inbound vs. Outbound Marketing
Meet our two pals on this blog...
Mr. Inbound Marketer is a modern marketer who relies on earning people’s interest by creating and sharing engaging content on websites and through social media channels. He also believes that it will take more time and careful planning to get the attention of consumers than a 30-second exposure to your company logo on an advert.
Mr. Outbound Marketer uses “old or traditional marketing” approach to introduce products or services to customers. Outbound marketing uses more conventional advertising tools such as TV, radio, magazines and newspapers.
The Bottom Line
Inbound marketing has given an effective and easier method to consumers to find and research the products and services they need before buying them.
Inbound marketing is foreseen to progress in the coming years as costumers continue to flock to the internet and take advantage of the booming internet marketing industry.
We can help you create and implement inbound marketing strategies that can help you achieve growing sales numbers at a lower cost-per-lead. The Northern Office combines Search Engine Optimization (SEO), Social Media Management (SMM) and Content Curation to help your brand reach a wider range of target customers.
Contact us at (+6345) 499 1082 or visit our site at www.thenorthernoffice.com to get more insights on how we can help you with your inbound marketing needs.
Facebook, Instagram, Twitter, YouTube and more! The online community in social media just keeps on growing. Each platform is different with various users, whatever the size of your business is, you won’t have all the time to manage all of those social networks. One platform already consumes almost all your time, what more if you will try to manage all these networks?
So why manage all when you can outsource social media management to certified experts?
With outsourcing your social media management you can:
Social media experts do not just have the best social media campaigns, but they also develop a strategy tailored to your business goals. They will support and integrate social media efforts to your marketing plan for better results. With outsourced social media management, social media tasks will be done quicker compared to doing it on your own or hiring and training a new employee.
Enjoy the perks and outsource social media marketing!
Content remains king when it comes to websites. With appropriate and up-to-date content on your site, you will increase traffic and improve your company reputation with site visitors and the search engines.
Each and every article you have written should have its own contribution to make about your brand or company. You are not only writing for the sake of having something to post on your blog site or newsfeed, but your time and effort should always lead to an ultimate goal and that is to convert your regular readers or followers into regular customers.
Creating SEO-friendly blogs can be a little bit tricky, but these tips can help you find more ways on how to turn your blogs into something exceptional to readers.
Draw Up a Plan
Blogs are stories that lead your audience to a target destination. If you do not set a clear path on where you want to take your readers, your article will lose value. Asking yourself these questions can help give more merit to your article:
You should know how to choose topics that appeal to their interests. Find reliable sources that can help you discover the most read topics, why it is so and how you can create unique content out of these topics.
SEO Tip: With a wide array of free web and social media tools, there is no reason for you to play the guessing game about the most talked about topics on the internet.
Want an easy way to find out? Google Insights is a web-based tool can help you get the most searched terms at a specific point or period in time. Google is undeniably the most popular search engine of this generation and it won’t hurt if you will take advantage of their available metric tools.
Be a Generous Blogger, not a Miser
You are not a blogger just by name. You are sitting there for a purpose and that is to share, so be generous with your content and ideas.
Now that you have a clear set of objectives, it is time to get the job done. Think of your blog as a platform to let your brand or company communicate with its target audience. Since readers trust you on this area, you should talk with expertise and never leave any unanswered questions. You are writing to help them understand not to leave any mystery unresolved.
SEO Tip: Creating creative content should always start with the title. Readers won’t look anywhere but the title whenever they are deciding if to read an article. And for serious SEO talk, do you know that your title is amongst the first things that Google consider when indexing a page or deciding whether your site is eligible to appear at a higher rank?
Now, that is a big reward for reading our article right?
Find the Exciting Pieces of your Craft
Your blog also needs exciting bits that can get readers attention from the start to the end of the article. Find more relevant ideas that can perk up a normal flow of content and do not just share exciting content but make sure that it is also useful.
SEO Tip: Search engines generally assume that a blog post that has a few more links to it has more authority than one that has not. Links to previous blogs can also add excitement/interest for readers because they get more information as they go through the article.
Just don’t overdo it because Google may also penalize you for going overboard.
Spread the Wealth!
Ending up with a well-written blog is a treasure for bloggers. Once your blog is ready, it is time to share the good news with as many readers as you can!
The fruit of your labor deserves recognition and this one can be done more easily with the right social media channels.
SEO Tip: In order to maximize your blog exposure online, be sure to apply tags to your post. Tags provide a useful way to group related posts together and for web users to easily determine what your content is all about. As a rule of thumb for bloggers, five to 10 tags are a good number to let your blog be a candidate for higher Google ranking.
To revisit an earlier sentiment, content remains king. But in order to remain in the throne, you should come up with quality content that attracts and earns the trust of site visitors. If you still cannot find the perfect formula on how to achieve this, we can help you!
Contact us at (+6345) 499 1082 or visit our site www.thenorthernoffice.com for a web content analysis from our seasoned content curators.
Currently, the internet is the premier marketplace due to the convenience it offers to consumers. But, as business site owner are you aware of how your products are being assessed by your online consumers before they finally hit the ‘buy’ button?
Design, site speed and product reviews are considered as the ‘great influencers’ on the purchase decision of the online market.
As visuals play a huge factor in attracting and keeping the interest of the readers on the site, we put together this infographic so it's in plain text (LOL!!!)
92.6% of people say that visuals are the top influential factor affecting a purchase decision.
Products are assessed within 90 seconds this is alll the time you have as consumers make quick initial judgments on whether they need to purchase it or not.
More comprehensive-looking photos and alternative images can lead to 58% more web sales but, 25% say that their reason for product return is because the actual product did not match what they expected. Therefore, accurate product images are important.
31% bought the product after being influenced by the video; 1 in 2 customers have more confidence in a product after watching an online video.
Hang in there, because we will be sharing you more infographics about this topic! Some thoughts to ponder before we reveal our next infographic: Is three seconds loading time fair enough to let web visitors stay on your site?
Do you need expert advice on internet marketing? Call us today at (045) 499 1082 or visit our site to view the complete list of the internet marketing services we offer: www.thenorthernoffice.com